Zahra Neffeti

Redesign of two websites: global management (UX, design, content, SEO) in line with business objectives and user experience improvement. Digital project management: stakeholder coordination and operational monitoring until deployment. Management of a digital communication department: objectives, performance, and team development. Acquisition strategy: activation of SEO/SEA levers, social ads campaigns, content strategy, marketplace presence. Definition of the MQL/SQL process: qualification criteria and implementation of marketing-sales SLAs. Performance monitoring: analysis via Matomo, Search Console to drive conversions and optimize ROI. Cross-functional collaboration: close work with sales and technical teams to ensure the consistency and effectiveness of actions.

Development and implementation of acquisition and optimization strategies to increase brand awareness. Daily monitoring of key performance indicators (KPIs) for web traffic. Design and deployment of targeted multi-channel acquisition campaigns. Rigorous analysis of campaign performance, including budget management and profitability assessment per channel. Supervision and management of partner agencies to ensure operational excellence. Management of an affiliate program aligned with commercial objectives and promotional planning. Website performance management through continuous improvement of the customer journey, strategic product selection, and content optimization. Creation and deployment of engaging web content: advertising banners, customer testimonials, promotional videos. Design and execution of digital commercial operations: contests, sales periods, exclusive promotions.

Design and deployment of an integrated editorial strategy: content management for website, social media, newsletters. Management of commercial growth: optimization of purchasing paths and sales development. Coordination of multi-channel media campaigns: ensuring consistent and impactful communication. Supervision of operational teams: ensuring smooth and compliant project execution. Rigorous management of acquisition campaigns: alignment with e-marketing strategy to maximize ROI. KPI analysis: guiding strategic decisions and performance optimization. Elaboration of post-campaign reports: evaluating the effectiveness of acquisition actions. Benchmarking and competitive intelligence: monitoring market trends to adjust strategies.