Freelancer profile translated to English.
Back to original languageAbout Hanen
I ama digital marketing strategistwith a T-shaped approach, dedicated to helping small and medium-sized businesses strengthen their online presence. Whether you need to **design a comprehensive marketing strategy**, **conduct market research**, **manage your social media**, or **create engaging web content**, I am here to help you achieve your goals.
My mastery ofSEO**, **PPC**, **social media strategies**, **social media management**, **content marketing**, and **data analysisallows me to manage your projects from A to Z, ensuring concrete results. I also offer strategic consulting services, in-depth audits, and competitive benchmarks to refine your approach and keep you ahead of the competition.
Driven by a data-driven approach, I leverage insights to optimize every aspect of your digital marketing campaigns and maximize your return on investment. Transparent and regular communication is at the heart of my work method, so let's collaborate to propel your business to new heights.
Arabic
Native or bilingual
French
Fluent
English
Conversational
Remote only
Primarily works remotely
Experience
- ISC GroupeMarketing and Communication ManagerAugust 2023 - October 2023 (2 months)Tunisia• Development and implementation of marketing strategies for AEFE partner schools, aiming to strengthen their positioning and attractiveness in the educational market, including competitive intelligence and marketing audit.• Design and implementation of tailor-made strategies for social media platforms such as Facebook and Instagram, with a distinct approach adapted to each school in the group, in harmony with their identity and specific needs.• Close collaboration with communication agencies to plan, design, and implement strategic advertising campaigns, ensuring they align with the group's overall objectives and effectively reach the target audience.• Close collaboration with pedagogical teams to promote the group's educational programs and events.• Proactive monitoring of the group's online reputation and management of parent complaints in collaboration with relevant departments.• Capturing key moments during school events and creating authentic visual content to enhance the group's image.• Identification and development of strategic partnerships with local businesses and organizations to promote the group's schools and enrich their educational offerings.• Analysis of the performance of marketing activities using appropriate tools and metrics to optimize strategies and maximize results.
- ICSTARTUPFreelance Digital MarketerJanuary 2021 - January 2023 (2 years)Tunisia• Development and execution of digital marketing campaigns aimed at increasing business visibility and engagement.• Supervision and optimization of social media activities, ensuring content aligns with the marketing strategy and business objectives.• Regular analysis of marketing campaign performance, using appropriate tools and metrics to evaluate effectiveness and propose adjustments as needed.• Active contribution to the creation of various marketing content, such as blog posts, infographics, etc., to generate interest and engagement from the target audience.• Close collaboration with team members to coordinate marketing efforts, exchange ideas, and ensure alignment of activities with overall business goals.
- Stage PFEDigital Marketing OfficerNovember 2021 - January 2022 (2 months)Tunisia• Conducting in-depth competitive analysis of Fintech competitors, highlighting their effective digital strategies and identifying opportunities for the company.• Social media audit to assess the current performance of the company's online presence, identifying strengths and areas for improvement.• Website audit to evaluate its effectiveness and user experience, identifying gaps and proposing solutions to optimize conversion and improve user experience.• Active participation in the company's rebranding process, contributing to the development of the new brand identity.• Development and implementation of a comprehensive digital marketing strategy, leveraging insights from benchmarking and audits to propose targeted growth initiatives.
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Education
- Master in Connected Marketing and Digital CommunicationHigher Institute of Management Tunis2024CRM analytique et opérationnel Marketing algorithmique Études marketing online (en ligne) E-veille E-commerce E-branding E-marketing opérationnel Système de recommandation Search Engine Marketing (SEM) Stratégie de communication digitale Social media marketing Marketing digital