About Neda
French
Native or bilingual
English
Fluent
Persian
Native or bilingual
Experience
- PublicisWeb Project Manager | Redesign of DANONE's corporate websites (Danone.COM / .FR / Research)DIGITAL AND ITApril 2024 - September 2024 (6 months)Paris, FranceAs a **Web Project Manager**, I led the strategic redesign of DANONE's corporate websites (Danone.COM, Danone.FR, and Danone Research) to strengthen their digital positioning, improve user experience, and optimize brand visibility internationally.Key Responsibilities:Comprehensive Management of the Website Redesign Project
- Defining the redesign strategy in partnership with stakeholders, considering communication objectives and the expectations of various audiences (investors, partners, consumers, etc.).
- Developing the project roadmap and coordinating the different phases, from design to launch (adhering to deadlines and budgets).
- Prioritizing and monitoring features and content (aligning with brand image and the specific needs of target markets).
Supervision of UX/UI Design and User Experience Optimization- Collaborating with UX/UI designers to define an intuitive and effective user journey (communication objectives).
- Supervising the integration of Danone's visual identity and key messages across all sites (overall brand consistency while respecting the specificities of each platform).
- Coordinating technical teams and monitoring production.
- Managing iterations, resolving any bugs, and making necessary adjustments.
- Ensuring a smooth transition between the development phase and production by coordinating final testing.
- Communication and Stakeholder Management
- Maintaining regular and transparent communication with teams, providing progress reports.
- Organizing monitoring committees and presenting key milestones to stakeholders for progressive validation.
- Proactively managing project risks and adapting priorities based on constraints and objectives.
- SantéVetLead Product Owner | Responsible for "Claims & Reimbursement Management" and "Front-End" domains (Mobile App and Website)BANKING AND INSURANCEFebruary 2023 - March 2024 (1 year and 1 month)Lyon, FranceAs Lead Product Owner, I led strategic initiatives** for the "Claims & Reimbursement Management" and "Front-End" domains of our platform** (including the mobile app and website).Key Responsibilities:1. Reimbursement Request Management• Supervising the processing of reimbursement requests submitted through various channels (website, mobile app, and customer service).• Ensuring the seamless integration of these requests into the ERP for efficient and rapid processing, in collaboration with technical teams.• Optimizing the user journey and reducing processing times by identifying friction points and proposing improvements to enhance customer experience.2. Coordination of Evolutions and Bug Resolution for User Interfaces• Managing change requests and bug reports for the website and mobile application.• Leading the development team and monitoring sprints to ensure the smooth progress of projects in an agile cycle, while respecting deadlines and quality expectations.3. Continuous Improvement of User Experience and Front-End Feature OptimizationAnalyzing user feedback, usage statistics, and feature performance to propose improvements.Conducting technological watch and benchmarking to identify new development opportunities.4. Mentoring Junior POs with a customer-oriented product vision.Establishing a product roadmap for the "Claims & Reimbursement Management" and "Front-End" domains, ensuring prioritization of initiatives.Active participation in steering committees and follow-up meetings to ensure transparency on project progress and achieved results.
- SQLI FranceWeb Project Manager - Product Owner | Application and Client Portal for Autodistribution and PHE IntranetDIGITAL AND ITSeptember 2021 - January 2023 (1 year and 4 months)Levallois-Perret, FranceManaged the creation of an application for managing spare parts return requests, as well as the implementation of a client portal for the group's repairers and distributors, under tight deadlines. Supervised the development of an intranet for the PHE group, covering 30 subsidiaries and 8,000 employees internationally.Key Responsibilities:Creation of Application and Client Portal for Autodistribution
- Defining client needs to understand the specific expectations of repairers and distributors.
- Functional design of the application, allowing repairers to submit return requests and track reimbursement status through a clear and fluid interface.
- Defining client portal functionalities, facilitating information access for group employees.
- Managing Time To Market, with a rapid deployment to meet Autodistribution's 60th anniversary.
- Development of the PHE intranet, intended for its 8,000 employees across 30 subsidiaries in France and internationally.
- Coordinating needs with HR and IT teams.
- Monitoring the integration of essential functionalities (document management, directory) and optimizing the interface for a better user experience.
- Team and Resource Management
- Coordinating technical teams, designers, and stakeholders.
- Regular follow-up meetings with teams and clients to assess project progress, resolve technical blockers, and adjust priorities based on feedback.
- Testing and Deployment Monitoring
- Supervising quality testing for both projects, ensuring feature validation, bug correction, and performance optimization.
- Deploying the application and client portal, as well as the PHE intranet.
- Continuous Improvement
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Education
- Master's Degree - Multimedia Project ManagementInternet and Multimedia Institute2012
Certifications
- Project ManagementOne Genius2021
- TOEIC EnglishGlobal Exam2011