Neal R.

Organize, Consolidate, Strengthen, and Deploy the Relational Marketing communication plan for Groupama Gan Vie, supporting the Group's development ambitions across all business lines (Savings/Retirement, Provident, Investment Real Estate). Support the multi-channel approach for all GGVIE customers: Gan Patrimoine, Gan Prévoyance, Gan Assurances, Groupama (all regional branches), and Ma Nouvelle Vie. Responsible for the creation and management of direct marketing operations, customer request handling, targeting creation and refinement, establishment of relational and commercial operations, implementation, design, and improvements. Development of the ability to deliver proactive, personalized customer messages with a strong relational/advisory component. Management of relational and commercial customer marketing campaigns via Adobe Campaign: Targeting definition, Message personalization, Workflow creation, HTML integration. Workflow construction and maintenance assurance, for both one-off and recurring, automated "trigger marketing" campaigns. Proposal and execution of A/B tests, constant search for new, more efficient communication formats to drive clicks, increase target responsiveness, gain recognition, provide maximum added value, reach the target audience, and meet the most decisive criteria. Creation of campaign reporting to identify optimization opportunities, proposal of alternative operations and/or follow-ups based on triggers. Types of marketing campaigns conducted:

- Emailing

- SMS / Rich SMS

- Push Notifications, In-App. Participation in projects related to marketing campaigns, exceptional offers and communications, events, and innovative communications.

Organize and Implement the Marketing plan for Préfon Distribution in the following areas:

- Loyalty and UP-Selling Campaigns / Operations.

- Recruitment.

- Institutional (Activity of the Préfon Association (Official partner of the French Handball Federation, retirement news, and Association actions for its members), Newsletter, Insurance, Banking, and Investments).

- Communication (Partnerships, sporting events such as "la Parisienne" or contests (merchandise from the Association and partners offered)).

- Multi-equipment: Additional products to the Préfon Retirement supplementary insurance: Préfon-Vie Retraite, Préfon Dépendance, Préfon Obsèques, and others. Responsibilities:

- Meetings, discussions on customer behavior (Timing, Mindset, Profile, Themes, Morality, Identity) and development of Marketing strategies (responsible for Follow-up Schemes, Subscription Funnel, and Triggers (automatically triggered marketing actions)).

- Demand analysis, Brief creation, back-and-forth with the Product Manager, Marketing Director, or even the General Director.

- Targeting composition (numerous criteria and selection of specific prospect/customer data to best reach the target).

- Construction and technical configuration of Direct Marketing campaigns (Emailing, SMS, Mailing): Adobe Campaign Software.

- Planning: monitoring and updating the Marketing calendar (seasonality, events, and promotions: Brand Management and Corporate Identity).

- Extraction and import of prospect/customer files into the database: Updates, Counting, Reporting, Statistics.

- Integration, Personalization of campaign content (HTML creation, encoding): Adobe Dreamweaver and Adobe Campaign Software.

Manager of campaigns in Public Relations Marketing for Orange & Sosh (e-mailing, SMS, Print, and e-newsletters). Positions and missions performed:

- Assistance for automatic onboarding processes for Orange and Sosh customers: Content Customer Experience & Optimizations.

- Assistance for legal information and pruning campaigns.

- Manager of Sosh e-newsletter campaigns and analysis of Orange & Sosh e-newsletter campaign statistics.

- Manager of Orange Premium animation, event, and contest campaigns.

- Briefing with Product/Service marketing teams, HTML page creation (FLAPS, Dreamweaver software), campaign formatting and writing, e-mailing campaign sends and analysis of campaign statistics (Webmobile Edition, Neolane, Business Objects, Mailforge).

- Very good command of the Office Suite (PowerPoint for presentations, reports, and projects, optimizations, presentations of new changes; Excel for statistical analysis, roadmaps, project overview tables; Word for writing, text summarization, briefings, and debriefings). Experience in website management and creation (PRESTASHOP), web design, and optimizations.