Freelancer profile translated to English.

Description

Digital brand and product designer with over a decade of experience, specializing in building visual identities and digital experiences. As Co-Founder & Design Director at Personaje Studio, I bring a strategic and creative vision aligned with best practices in design and UI/UX, helping brands connect with their audience and differentiate themselves in the market.

Methodology and Principles

- User-centered design, based on research and needs analysis, ensuring accessibility, usability, and visual consistency across all touchpoints.

- Application of brand guidelines and scalable design systems to ensure consistency and efficiency in digital product delivery.

- Focus on simplicity, clarity, and empathy, prioritizing functionality and authenticity in every project.

Commitment

Constantly updating on trends and best practices in design and UX/UI, I adapt each solution to the brand's needs, driving innovation and excellence in every project.

⚡️30% Discount for the first project on Malt (Applied to the price)

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Personaje Studio©
Co-founder & Designer
CONSULTING AND AUDITS
February 2024 - Today (2 years and 6 months)
Madrid, Spain
Digital brand and product designer with over a decade of experience, specializing in building solid visual identities, ad hoc tools for brand application, and user-centered digital experiences.

As Co-Founder & Designer at Personaje Studio©, I bring a strategic and creative vision aligned with design needs, helping brands connect with their audience and differentiate themselves in the market.
Web Design Product Design Brand Design
Cabify
DESIGNER
TECH
January 2017 - January 2023 (6 years)
Madrid, Spain
• Conceptualization and design of digital and offline campaigns, digital ads, social media, emails, and landing pages.

• Application and implementation of Design Systems and motion graphics, ensuring visual consistency throughout the digital ecosystem.

• Collaborative work with marketing and product teams to strengthen brand positioning and authenticity.
RESTALIA
DESIGNER
RESTAURANTS AND FOOD SERVICE
March 2015 - January 2016 (10 months)
Madrid, Spain
Brand and advertising campaign design, social media, emails, and digital ads for brands such as La Sureña, 100 Montaditos, and TGB.