Freelancer profile translated to English.

Description

With over 16 years of experience in branding, graphic design, web design, and marketing, I specialize in transforming brands into strategic assets. My approach combines creativity and market analysis to build high-impact identities, aligned with each client's business objectives.

What do I do?

➤ I enhance brands through design and strategy, ensuring their image is not only visually appealing but also persuasive and aligned with their value proposition.

➤ I work with companies and entrepreneurs looking to consolidate their positioning, differentiating themselves in highly competitive markets.

➤ I develop coherent and functional brand identities, in both digital and physical environments, optimizing every touchpoint with their audience.

My approach

Design is not just aesthetics; it is communication, strategy, and differentiation. Every project I participate in is based on a holistic brand vision, where each element reinforces the perception of value and contributes to customer conversion and loyalty.

If you are looking for a brand strategy with real impact on your business, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
Portuguese
Native or bilingual
Catalan
Fluent

Workplace preferences

Remote only

Primarily works remotely

Atryahub
Strategy Director / CEO
October 2024 - Today (1 year and 10 months)
Barcelona, Spain
- Creative Direction and Leadership: I define the strategic vision for design and visual communication, ensuring the coherence and impact of each project.
- Brand Strategy and Positioning: I develop and implement branding strategies that enhance our clients' identity and differentiation in competitive markets.
- Multidisciplinary Team Management: I coordinate and supervise teams of designers, creatives, marketing, and communication specialists to ensure excellence in every delivery.
- Design and Marketing Innovation: I apply design trends, technology, and consumer behavior insights to create memorable brand experiences.
- Integrated Campaign Supervision: I lead the execution of digital and offline campaigns, ensuring that each graphic, audiovisual, and advertising piece reinforces the brand's identity and message.
- Negotiation and Strategic Alliances: I develop key collaborations with suppliers, clients, and strategic partners to expand the reach and effectiveness of projects.
- Creative Process Optimization: I implement agile methodologies and innovative tools to improve efficiency and quality in creative production.
Google Ads Adobe Creative Suite Marketing digital Communication Branding & Identity
Wecolors
Director of the Creative Department
FASHION AND COSMETICS
June 2018 - November 2024 (6 years and 5 months)
Vilassar de Mar, Spain
➤ Management and negotiation with suppliers to ensure quality, deadlines, and alignment with brand objectives.
➤ Supervision and direction of graphic production for advertising campaigns, ensuring consistency with visual identity and brand strategy.
➤ Approval and validation of final materials for production, ensuring quality standards and visual consistency.
➤ Definition and leadership in the development of annual collections and campaigns, aligned with the company's strategic vision.
➤ Supervision and quality control in print production, ensuring the correct implementation of graphic guidelines.
➤ Creative and strategic direction in packaging development, optimizing design and consumer experience.
➤ Supervision of photographic editing and post-production to enhance visual impact across different platforms.
➤ Coordination and approval of catalog layout and corporate material, ensuring alignment with brand strategy.
➤ Coordination with marketing and communication teams.
Adobe Creative Suite Marketing
Partyfiesta
Project and Visual Strategy Manager | Art Direction and Audiovisual Content
RETAIL (SMALL BUSINESS)
April 2014 - June 2018 (4 years and 2 months)
Barcelona, Spain
➤ Lead and supervise design, branding, and visual communication projects from conceptualization to execution.
➤ Develop visual strategies aligned with business objectives and brand positioning.
➤ Manage resources, timelines, and budgets to ensure efficient project delivery.
➤ Coordinate multidisciplinary teams (designers, developers, photographers, videographers, copywriters, etc.).
➤ Define the visual identity of brands, ensuring consistency across all touchpoints.
➤ Supervise the production of graphic and audiovisual material for advertising campaigns, social media, websites, and print materials.
➤ Develop and maintain brand manuals, style guides, and graphic guidelines.
➤ Ensure visual and conceptual excellence in projects, with a focus on innovation and design trends.
➤ Plan and supervise the production of audiovisual content (photography, video, animation, motion graphics, etc.).
➤ Coordinate photography sessions and video recordings for marketing and advertising campaigns.
➤ Ensure that content reinforces the brand narrative and generates impact on the audience.
➤ Apply visual storytelling to enhance emotional connection with customers and strengthen brand identity.
➤ Develop branding strategies that differentiate the brand in the market.
➤ Ensure the correct application of visual identity across all digital and physical channels.
➤ Analyze market trends and consumer behavior to adapt visual and content strategy.
➤ Research new technologies, design trends, and content formats to keep the brand at the forefront.
➤ Train and guide the creative team in developing innovative skills and processes.
➤ Evaluate the impact of visual strategies and continuously optimize the creative approach.
Adobe Creative Suite Marketing