Freelancer profile translated to English.
Back to original languageAbout Nayana
My areas of expertise
- Management of a product catalog: creation of product sheets, stock management, merchandising of references within the different categories of the site
- Website update according to the animation plan: creation and updating of landing pages, navigation, category pages
- Content management: Preparation of mock-ups & coordination to collect textual and visual assets.
- Implementation of marketing operations: programming of promotional rules (gift with purchase, sales ...)
- KPI analysis: Daily, weekly, and monthly performance monitoring, user journey analysis, search tool optimization
Tools mastered
- CMS: Magento 2, Shopify, SFCC, CoreMedia
- Analysis: Google Analytics - Contentsquare - Qlickview
- Pim: Akeneo
- Project management: Trello, JIRA
- UX: Figma
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km)
Experience
- Christian DiorWebmaster / Digital Content Project ManagerLUXURY GOODSApril 2025 - Today (1 year and 4 months)Paris, France• Content preparation: Create and prepare page mock-ups for collection launches.• Element coordination: Collect texts, visuals, and necessary information from different teams to organize and centralize resources.• CMS contribution: Ensure the online publication of pages and updates on Dior.com, thus guaranteeing the house of Dior's image of excellence.• Animation mock-ups: Prepare and mock up daily animations.• Communication and follow-up: Ensure information flow between teams.
- Parfums Christian DiorE-merchandising Project ManagerRETAIL (SMALL BUSINESS)November 2024 - March 2025 (4 months)Paris, France• Strategic and operational management of product launches & activations• Content & customer journey management• Performance monitoring and analysis• Process improvement & internal communication• Development of the e-merchandising roadmap• Coordination with UX, Product, and AB Testing teams to test and deploy new features
- Parfums Christian DiorWebmaster / Digital Content Project ManagerRETAIL (SMALL BUSINESS)January 2023 - August 2024 (1 year and 8 months)Neuilly-sur-Seine, France• Coordination between e-merchandising teams and markets (+30 markets) for the implementation of commercial launches and promotions• Digital content management: brief, reception, and verification• Development and optimization of user journeys: 360 coordination with product and design teams to improve the customer journey• Implementation of a booking tool for care services• Integration, publication, testing, and updating of content on Dior.com (landing pages, product catalog, navigation)
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 360° digital, WebSUPDEWEB2018Master 360° digital, Web
- Professional Bachelor's Degree in E-Commerce and Digital MarketingEFREI - French School of Electronics and Computer Science2016Licence professionnelle E-Commerce et Marketing numérique