Freelancer profile translated to English.

Description

I am Nawel, a freelance digital marketing and communication specialist. I help companies with content creation, social media management, and visibility strategies. Responsive, rigorous, and creative, I quickly adapt to your needs. Let's discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Graneet (Saas)
Marketing & Communication Manager
CIVIL ENGINEERING
January 2025 - July 2025 (6 months)
Paris, France
- Writing SEO articles on complex BTP (Building and Public Works) topics (+ integration of FAQ questions)
- Creation and publication of LinkedIn posts (2 per week; 43 posts in total) + over 1200 followers gained since the beginning
- Creation and autonomous management of the editorial calendar
- Writing backlink articles
- Conducting a competitive benchmark
- Conducting a creative benchmark
- Creation of briefs for the graphic designer
- Communication with the graphic designer for the creation of LinkedIn templates
- Email and phone exchanges with clients for photo exchanges (Before/After) + request for photo shoots to feed our LinkedIn account
- Creation of a presentation for onboarding our future clients
- Nurturing on Hubspot (workflow creation)
- Use of Hubspot CRM for client follow-up
- Creation of a series of LinkedIn posts to showcase our clients
- Writing questions for client interviews
- Conducting interviews with BTP SME executives
- Creation of visuals on Figma for our LinkedIn posts (client portraits, etc.)
- Organization of client events (guest selection, venue selection, quotes, etc.)
- Organization of client photo shoots (client selection, venue selection, etc.)
- Analysis of social media KPIs
Karbonpath (CSRD)
Co-Manager Marketing and Communication
ENVIRONMENTAL
April 2024 - August 2024 (4 months)
Paris, France
- Writing and publishing LinkedIn posts on CSRD/CSR topics
- Creation of visuals (Canva) for LinkedIn posts, PowerPoint presentations, and newsletters
- Weekly press reviews
- Competitor Mapping
- Benchmark of our competitors
- Responding to sales messages (daily task)
- Use of Hubspot CRM for client follow-up
- Monitoring inbound leads (from data in the CRM)
- Monitoring social media KPIs (LinkedIn; monthly task)
- Writing newsletters (Hubspot)
- SEO improvement
Monkey Donkey (location de vélos cargos)
Co-Manager Marketing and Communication
TRANSPORTATION
February 2023 - June 2023 (4 months)
Brussels, Belgium
I was responsible for establishing the marketing strategy and the company's communication plan.

Main tasks:

- Responsible for communication to gain visibility on social networks (Instagram, Twitter, Facebook, and LinkedIn)
- Creation and management of the editorial calendar
- Content and visual creation on Canva
- Writing newsletters (with MailChimp)
- Writing blog articles for the website (with Wordpress)
- Organization and participation in events (Bike Show, etc.)
- Data analysis, KPIs (account reach, engagement analysis, follower count analysis by month and event...)
- Reporting
- Contacting partners, influencers, journalists
- Review of various media that communicated about Monkey Donkey (newspapers, social media accounts...)
- Taking photos for social media (during events, at our partners', of bikes in different city locations)