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Nawel M.NM

Nawel M.

Senior IT/CRM/ERP Project Manager

€550/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nawel

9+ years of experience in IT integration and digital transformation, with a focus on B2B/B2C, CRM program management, Agile delivery, and V-cycle. Accustomed to multi-team contexts, governance (Steering Committees, COMEX reporting), and change management. Expertise: CRM (B2B2C, loyalty programs, contact strategy, churn/NPS, campaign management), market/product analysis, brand/product launches, GDPR, QCD mastery (quality/costs/deadlines).
Immediately available, actively seeking opportunities following maternity leave.

Key Skills:
  • Product/Project: scoping & workshops, discovery-to-delivery, backlog (epics/user stories), roadmap, KPIs, trade-offs.
  • Governance: Agile rituals, Steering Committees, COMEX/OEC reporting, PMO, standardization of practices.
  • IT Integration: Salesforce (Sales/Service/Marketing), Mulesoft, ERP, SQL, data migrations.
  • Compliance & RUN: GDPR (ERP anonymization, secure document management), RUN strategy, incident management.
  • Collaboration: multi-team coordination (internal/partners), clear communication, change management.
  • Tools: Jira/Confluence/JWM, collaborative suites.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km)

Experience

  • SantéVet
    PMO MANAGER - PROJECT
    BANKING AND INSURANCE
    May 2022 - August 2024 (2 years and 2 months)
    Lyon, France
    • Management of RFI/RFP/RFQ and supplier negotiations; scoping (workshops, B2C/B2B customer journeys, contact & retention strategies).
    • Writing technical-functional specifications or backlog management according to project methodology (Waterfall/Agile/Scrum); architecture diagrams.
    • Management of internal teams (project managers) / partners (service providers, publishers, and/or others), governance (Agile rituals, Steering Committees, Project Committees) and weekly reporting.
    • Definition and deployment of a comprehensive test strategy for projects; coordination with business and IT teams.
    • Implementation of a quality repository and monitoring of indicators (anomaly rate, test coverage, blocking defects, correction rate).
    • Change management: coordination with the internal Academy, training plans.
    • Facilitation and management of weekly meetings (Steering Committees, Project Committees, Daily Stand-ups, Lessons Learned) with monitoring and reporting on risks/budget/resources and decisions to be made.
    • PMO: Business roadmap, Business Canvas, standardization, Budget/Risk monitoring, monthly COMEX/OEC reporting.
    • Monthly PMO reporting to COMEX/OEC: Progress of programs/projects, risks and impacts on the overall roadmap.

    Key achievements:
    • CRM Deployment Program Management (B2C & B2B)
    Led the deployment of Salesforce solutions (Sales, Service & Marketing Cloud), integrating Mulesoft into the IT system, as well as implementing NPS, AWS S3 (CRM document management), and Stripe (payment).
    • Digital Transformation & Mobile Application:
    Directed the development program for a mobile application dedicated to sales prospecting, as well as a complete redesign of the customer portal and seamless integration with the CRM and ERP environment.
    • Compliance: GDPR
    Intégration ERP Gestion des appels d'offre RGPD Atlassian JIRA Intégration CRM
  • Devoteam
    CRM PROJECT MANAGER / CRM PRODUCT OWNER
    DIGITAL AND IT
    January 2019 - May 2022 (3 years and 4 months)
    Lyon, France
    Salesforce Project Deployment: CRM Integration, CRM & Data Migrations, Audits.
    • Management of project phases from Design, Build/Integration, Data Migration, UAT to Go-Live.
    • Management and writing of functional specifications or product backlog; team coordination,
    • on-time/on-budget.
    • Supervision of RUN support and performance optimization.
    • Management of tenders: feasibility analysis, definition of specifications and project budget estimation.

    Key achievements:
    • Boiron - Operational management of customer and product repository migration (Siebel → Salesforce): governance, data quality, multi-country deployments.
    Pilotage de TMA AMOA Gestion de la relation client (CRM) Salesforce Marketing
  • Sephora
    CONSULTANT PROJECT MANAGER AMOA - CRM
    FASHION AND COSMETICS
    May 2016 - December 2018 (2 years and 7 months)
    92100 Boulogne-Billancourt, France
    • Facilitation and management of requirements gathering workshops, specifications, test plans &
    • automation, monitoring of fixes and deadlines.
    • Production & Incidents: incident backlog, prioritization by impact, resolution coordination,
    • Knowledge Transfer.
    • Definition of a sustainable RUN strategy; performance KPIs and reporting
    Key achievements:
    • “Cardless” (QR code) in the Middle East & Turkey, replacing physical cards.
    • “360°”, implementation of real-time sales data integration flows into the Datamart.

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Certifications

  • Salesforce Certified Administrator
    Salesforce
    2019
  • Salesforce Sales Cloud Consultant
    Salesforce

Skill set

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