Freelancer profile translated to English.
Back to original languageAbout Nawelle
+ de 7 years of experience in digital, I am a Freelance paid social multi platform (self-employed) (Facebook, Instagram, Pinterest, Linkedin, Snapchat, Twitter, Tiktok) for start-ups, VSEs, SMEs and large groups 🚀
🔵 My missions:
â–º Advertising account management and campaign management
â–º Development of the advertising strategy according to your objectives (visibility, leadgen, traffic, conversion)
â–ºAdvice on targeting (socio demo/geoloc/interests), budget recommendation, format recommendation (carousel/collection/page post link static or video)
â–ºAudit & scaling: optimization of existing campaigns
â–º Daily campaign monitoring reporting (Learnings and recommendations)
â–º Set up of advertisements/campaigns
â–º A/B tests of different versions of advertisements / formats / audiences (Test and Learn)
â–º Implementation of retargeting/lookalike campaigns
â–º Zapier (sending leads)/creation of landing page
â–º Coaching and training on Facebook advertising/ Facebook ads tips
â–º Support and assistance throughout the service
â–º Team leader of a team of 3 people (onboarding, training, monitoring, management)
🔵 My clients:
â–º ARTUR'IN (6 months) (raised 42 million Euros: real estate agency, automobile..)
►WOO (OP): client: Lancôme
â–ºTBWA GROUP (1 year and a half): Air France, Total, Coca-Cola, Danone, EMN,
â–ºIPROSPECT (1 year and a half): Jaguar/Land rover, Government (Ministry of Labor, Ministry of Health, Ministry of Justice, Ministry of Culture, Ministry of Finance, Ministry of the Interior, INCA SIG/ Accor hotel
â–º LOOPSIDER/PERIOD STUDIO (4 months)
â–º AGENCE 14 SEPTEMBRE (1 year): Creation of the Paid offer in B2B with the head of digital
â–º AGENCE SOCIALY (2 months)
► INTUITI (8 months): CWF (Givenchy, Chloé, Lanvin, Kenzo, Marc Jacobs, Sonia Rykiel, Hugo Boss ect)
â–º JOSIANE (1 year): Guy Hoquet
â–º L'AGENCE WEB
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris 10e Arrondissement (up to 50km)
Experience
- Freelance paid social/media traderPaid socialSOCIAL NETWORKSApril 2021 - Today (5 years and 2 months)Paris, FranceFreelance paid social multi platform (self-employed) (Facebook, Instagram, Pinterest, Linkedin, Snapchat, Twitter, Tiktok) for start-ups, VSEs, SMEs and large groups 🚀🔵 My missions:► Advertising account management and campaign management► Development of the advertising strategy according to your objectives (visibility, leadgen, traffic, conversion)►Advice on targeting (socio demo/geoloc/interests), budget recommendation, format recommendation (carousel/collection/page post link static or video)►Audit & scaling: optimization of existing campaigns► Daily campaign monitoring reporting (Learnings and recommendations)► Set up of advertisements/campaigns► A/B tests of different versions of advertisements / formats / audiences (Test and Learn)► Implementation of retargeting/lookalike campaigns► Zapier (sending leads)/creation of landing page► Coaching and training on Facebook advertising/ Facebook ads tips► Support and assistance throughout the service
- WPP France HoldingsPAID SOCIAL TRADER GROUPE MDIGITAL AND ITJanuary 2019 - March 2021 (2 years and 3 months)Levallois-Perret, France► Maintain regular contact with the supports to understand their offers (Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Tik Tok..)► Understand customer issues (LVMH: Dior perfumes branding, Dior perfumes Ecommerce, Louis Vuitton Foundation, Maison Francis Kurkdjian..) as well as Lagardère (RFM, Virgin..) and also Sodebo► Propose and develop the online social media plan according to the objectives of the clients (visibility, traffic, performance/Conversion).► Select media, placements and advertising formats.► Put online and optimize media campaigns.► Monitoring and analysis of performance (KPI).► Analyze, establish a campaign report and propose strategic recommendations.► Mastery of piloting tools (Business Manager, Facebook ads, Twitter Ads, Snapchat Ads, Linkedin ans, Tik Tok ads)► Traffic acquisition / Growth hacking
- CANAL+SOCIAL MEDIA MANAGERPRESS AND MEDIAOctober 2017 - September 2018 (1 year)Paris, FranceMissions specialized in the youth division:â–º Community Managercreation of content/ Monitoring/ E-Reputation/ Management and development of a community of more than 750k fans on Facebook and Instagramâ–º Social Media AdvertisingOptimization of advertisements / realization of tests-targeting planâ–º Assistance in defining and implementing digital marketing strategyâ–º Growth hackingactivation/ loyalty ideasâ–º Implementation of ad hoc operations: work with influencer members (micro and macro)â–º Competitive and trend monitoring/ traffic acquisitionâ–º Organization of filming/ work with editors-post prod-on lineâ–º Tools: Business manager/Photoshop
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Education
- MBA MARKETINGISEG MARKETING COMMUNICATION SCHOOL PARIS2018ISEG marketing communication school, Incubateur de réussites depuis 1980. L’école des experts du marketing & de la communication et du digital à Paris Très en phase avec les professionnels et les entreprises, l'école forme en 5 ans après-bac des experts du nouveau marketing et des nouveaux modes de communication des entreprises et des marques. ► Webmarketing et analytics ► Stratégie digitale et brand content ► Management et leadership des hommes ► Management stratégique ► Brand and communication management ► Négociation commerciale et internationale ► Data et nouvelles stratégies e-CRM Ateliers : ► Stratégie de contenu sur les réseaux sociaux ► Nouvelles tendances du Marketing et de la Communication ► Tendances de la communication visuelle ► Stratégie de naming
Certifications
- Best work colleagueKR WAVEMAKER2020