Freelancer profile translated to English.

Description

Marketing that doesn't sell, what's the point? We agree, right?

I'm Nawal.

My background: Master's in Marketing Strategy & Communication + Bachelor's in Economics & Management from university. 5 years of work-study = 5 years of hands-on experience before graduating. I've worked in agencies, for clients, in large corporations, and in SMEs. And I've managed teams in the luxury sector.

What I've learned: The industry doesn't matter.

I'll work with you if:

You know why you're doing this. Or you want us to find out together.

You're ambitious. You want to be the Apple of your market, not just "present".

You want to build, not tinker. Something lasting, not just likes.

Whether you're an architect, lawyer, restaurateur, e-commerce, coach, SaaS, artist, healthcare... If your project has meaning and you want to truly defend it, I'll find your clients.

How? By cutting the BS.

I've launched ultra-regulated B2B2C products. I've pitched Retail Media in front of 200 C-Levels in Cannes. Same rule: we talk to people, not personas.

My rule: 0 jargon. 0 60-page slides. Actions that bring in revenue.

If you want a "yes-man", I'm not the one.

If you want someone who tells you the truth and goes the extra mile with you, we'll get along great.

Let's keep it simple: 15 minutes together. You tell me where you want to go. I'll honestly tell you if I can get you there. Free of charge.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nice (up to 50km), Paris (up to 50km), Strasbourg (up to 50km)

Balafrej Consulting
B2B/B2B2C Marketing Consultant | Premium Strategy & Qualified Leads
January 2025 - Today (1 year and 5 months)
Paris, France
I take your business as my own. I fight with all my heart to develop your visibility and your brand.

Former Manager & Double Graduate Master's in Marketing + Economics & Management from Strasbourg. I support leaders in sectors where expertise trumps price: B2B, B2B2C, regulated professions, luxury, premium.

MY METHOD FOR COMPLEX SECTORS:

Recurring problem: You are an expert, but invisible to less competent competitors who know how to sell themselves better.
My solution: Translate your technical value into a digital strategy that attracts clients ready to pay your price.

I WORK WITH:
Companies that sell high-end, technical, or regulated products. Examples: Architecture, Law, Private Healthcare, Luxury Real Estate, Gastronomic Restaurants, Premium E-commerce, Industry, Specialized Construction, Consulting, Art Crafts. If your client needs to trust you before buying, we can work together.

LARGE CORPORATION EXPERIENCE:
1. National launch of LRE (Electronic Registered Letter) at La Poste/Docaposte. B2B2C SaaS product for lawyers, notaries, public markets. My job: sell digital solutions to professions that hate change.
2. Cannes Lions 2025 - Walmart Connect mission, #1 US retail media. Coordination of activations for 200+ international C-Levels. I know how to talk to decision-makers and create premium brand experiences.

SERVICES: 360° Strategy, Bankable Business Plan, Part-time CMO, LinkedIn/Google/Meta Ads Acquisition, SEO.
Trilingual FR/EN/AR. 100% remote or on-site as needed.

Free 30-minute strategic audit to check if we can double your qualified leads.
La Poste Groupe
Marketing and Communication Project Manager
September 2022 - August 2024 (1 year and 11 months)
Strasbourg, France
National launch of LRE - Electronic Registered Letter. Digital product with probative value, B2B target: lawyers, notaries, bailiffs, businesses, public markets.

My role: Define and manage the Go-to-Market strategy from A to Z.

Key missions:
→ Market study & Positioning: Identify the barriers for regulated professions to adopt digital solutions
→ B2B Acquisition Strategy: Creation of customer journeys, sales pitches, sales team training
→ 360° Communication Plan: Website, SEO, webinars, trade shows, partnerships with Bar Associations / Notary Chambers
→ KPIs & ROI: Monitoring adoption indicators, conversion rates, marketing budget [X]K€

What I learned: Selling digital solutions to professions that hate change. Exactly the same challenge as for an architect or a lawyer today.
Walmart Connect
Event Coordination and Brand Activation Consultant - Cannes Lions 2025
March 2025 - June 2025 (3 months)
Cannes, France
Mission for Walmart Connect, #1 US retail media advertising platform, during Cannes Lions 2025 - International Festival of Creativity.

Context: Position Walmart Connect as a key player in advertising against Google, Meta, and Amazon in front of 15,000 global marketing decision-makers.

Strategic missions:
→ Brand Activation Coordination: End-to-end management of the Walmart Connect booth and VIP events on La Croisette. Budget management, 200+ C-Level guests: CMOs, media directors, agencies.
→ Partner & Media Relations: Liaison with US teams, international guests, journalists. Ensuring a seamless "retail media" experience.
→ Communication & Content: Creation of real-time visual content, daily reporting to the US board, support for PR strategy to maximize press coverage.

Results:
- 100% partner satisfaction rate for activations
- Qualified leads generated from major advertisers
- Contribution to Walmart Connect's brand recognition among European decision-makers

What I gained for my clients: I know how to orchestrate a premium brand under pressure, speak to C-Levels, and transform an event into a lead-generating machine. Exactly what an architect at MIPIM or a restaurateur launching a new venue needs.