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Natsumi SatoNS

Natsumi Sato

Senior UX Designer and Consultant

€640/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Natsumi

I am a passionate and versatile designer with over 14 years of experience working across UX, brand, digital, and media design, specializing in creating impactful user experiences that blend creativity with cutting-edge technology. With a background in the tech industry, I thrive in fast-paced, dynamic environments where design is a powerful tool for transforming ideas into exceptional user experiences.


My core skills include:

UX Design: Expert in user-centered design with a proven track record of improving website performance, user journeys, and interactive experiences. Successfully led UX projects such as the Canyon Bicycles Bike Finder and E-commerce experience improvements.

Brand & Digital Design: Extensive experience creating visually compelling brand identities and digital campaigns, with a focus on helping music and tech companies stand out in a competitive market.

Graphic & Marketing Design: Skilled at producing high-quality graphics and marketing collateral that align with a brand’s voice, from concept to execution, working at top companies like Canyon Bicycles, Bigpoint GmbH, and Aeria Games GmbH.


Key Achievements:
Worked on the UX redesign of Canyon Bicycles’ E-commerce platform, improving the user experience for global markets including Japan and APAC.

Designed user interfaces and improved product tiles and user behaviours, resulting in a significant increase in customer engagement and conversions.

Created effective brand designs and marketing assets for clients across tech, gaming, and entertainment industries.

Conducted in-depth user research to inform product design strategies, optimizing designs for diverse international audiences.



Side project:
Dj, Music production, Live performance
  • Japanese

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 10km), Berlin (up to 10km)

Experience

  • Canyon Bicycles GmbH
    UX Designer
    March 2022 - March 2024 (2 years and 1 month)
    Hamburg, Germany
    At Canyon Bicycles, I focus on optimizing digital experiences for a global user base, including the APAC and Japan markets. My work centers on enhancing the e-commerce journey, from product discovery to purchase, with an emphasis on user engagement and conversion optimization.

    Key projects include:
    E-commerce UX Improvement: Enhanced the shopping experience by streamlining navigation and improving site usability, leading to a smoother customer journey.

    Product Tile Design & Behavior: Revamped product tiles to improve visibility and interaction, helping users make more informed decisions.

    Quick Add Feature: Designed and implemented a feature to enable faster product selection and checkout.

    Bike Finder Tool: Worked on the UX design for the Bike Finder tool, an intuitive solution to match users with their ideal bike based on personalized criteria.

    APAC/Japan User Research: Conducted comprehensive user research, applying cultural insights to tailor UX solutions for the Japanese and broader APAC markets.
    Facilitation Miro Atlassian JIRA Project Management Atlassian Confluence User Experience Design User Research User Testing User interview Prototype Figma Hotjar E-commerce
  • Enfore
    Product Designer
    November 2021 - February 2022 (3 months)
    Hamburg, Germany
  • Ironhack
    Student - UX/UI Design
    August 2021 - October 2021 (2 months)
    An intensive course aimed at teaching the essential knowledge and skills in UX/UI.


    - Created 6 comprehensive UX/UI projects, focused on solving real-life problems
    - Cooperated in team-work for the majority of the course
    - Gained knowledge and experience of creating websites with HTML and CSS

    Subjects covered:

    - User-centered design
    - UX research
    - Information architecture
    - Wireframing
    - Prototyping
    - Design Thinking Methodology
    - Agile Framework
    - Usability testing and site re-design
    - Atomic design
    - Visual design
    - User-interaction design

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Education

  • Bachelor's degree, Information Design/Art
    Tama Art University
    2010
    Bachelor's degree, Information Design/Art
  • UX/UI Design
    Ironhack
    2021
    UX/UI Design

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