Freelancer profile translated to English.
Back to original languageAbout Nathalie
Do you lack time or resources to manage your communication?
I act as an outsourced co-pilot to grow your visibility and deploy your 360 communication strategy.
I assist my clients with their challenges:
▶️ Communication & Branding
▶️ Visibility and Business Development
▶️ LinkedIn Content & Ghostwriting (CEO Profile and Company Page)
I apply creative methods that combine storytelling, content, and digital to build coherent strategies aligned with your business objectives.
13 years of experience in large groups, SMEs in France and internationally, orchestrating marketing and communication strategies in sectors as varied as food, well-being, and fast-moving consumer goods (FMCG).
What I can concretely do for you:
▪️ Audit and analyze your communication to prioritize your actions.
▪️ Develop a communication and content strategy (brand content, social media, employer branding, influence, partnerships…).
▪️ Optimize and manage LinkedIn communication (CEO ghostwriting, visibility strategy, personal branding & employee advocacy).
▪️ Create and manage engaging content (articles, visuals, videos, templates, editorial calendar).
▪️ Provide customized training for your teams to strengthen their autonomy.
🔹My added value:
- A strategic and operational vision: from brand platform to concrete channel activation.
- Areas that I am passionate about: Food, Well-being, Femtech.
- Bilingual FR/US, I work 100% remotely in France and abroad.
🔹My conviction:
Communication is not just a visibility tool; it is a transformation lever for brands that are making a difference and for those who embody them.
📩 Contact me to discuss your projects.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Reinvent Factory-NathalieMFounder & Consultant in Communication & Marketing StrategyCONSULTING AND AUDITSOctober 2020 - Today (5 years and 8 months)I assist my clients on several communication levels:▪️ Clarification of positioning and brand platform▪️ Creation and deployment of storytelling (brand narrative)▪️ Structuring and management of digital communication▪️ Activation on social networks: Instagram & LinkedIn▪️ LinkedIn Ghostwriting for executives & founders✨ Examples of achievements:▪️ Crowdfunding campaign for Handirod and ghostwriting for its founder → 107% of objectives met▪️ Optimization of brand platforms, storytelling, and communication strategies for entrepreneurs & coaches▪️ Creation of communication materials for female speakers (Future of Work)▪️ Design of presentations for human leadership training▪️ Coordination of communication for the launch of an online training in the early childhood sector
- LendysOutsourced Communication Co-pilotBANKING AND INSURANCEJanuary 2024 - August 2024 (7 months)Paris, France🚩Communication and Business Challenges:Strengthen visibility & credibility against more established competitorsDeploy an embodied and coherent communicationDevelop employer branding & HR attractivenessHighlight CSR engagement▶️Actions taken:Brand platform & tone of voice overhaulLinkedIn editorial strategy (corporate page + employees)Creation of expert articles, case studies & sales brochures"LinkedIn Boost" program: training for 10 employeesHighlighting CSR actions & internal communication (job videos, events)▶️Results in 6 months:LinkedIn Impressions x3 (from 8k to 24k/month)Engagement increased from 1.7% to 28.8%+1,300 LinkedIn followers24 expert articles & 4 case studies10 employees trained in personal branding
- BaladnaBrand and Digital ManagerAGRICULTUREOctober 2021 - April 2023 (1 year and 7 months)Doha, QatarResponsible for brand strategy – brand content – digital communication, and the juice category:▶️𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Definition and deployment of brand strategy, clarification of brand identity and brand vision, implementation of brand campaigns to boost awareness and engagement (Back to School – Fifa – Ramadan)▶️𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻> Development and implementation of digital marketing strategy with relevant levers to serve business objectives (SEO, Content marketing, Social Media Marketing, Mobile marketing & Online Advertising, Influencer Marketing)> Fifa 360° campaign: activation amplified by influencer marketing, generating 96K participants, 100K followers, and 11M reach, with an engagement rate x6▶️𝗕𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: development of brand content, creation of recipes in collaboration with local chefs, lifestyle shooting.▶️𝗝𝘂𝗶𝗰𝗲 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: in charge of the juice category (€35M) and innovation development
Recommendations
Be the first to recommend Nathalie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master IIGrenoble School of Management2008Spécialisation Marketing Grande Consommation
- Digital Marketing Strategy CertificationNaïas Formation2018Certification en marketing digital *Compétence *: Maîtrise des leviers du marketing digital et de leur dimension stratégique **Objectif** :Développer et piloter une stratégie digitale: définition des objectifs , mise en place des leviers pertinents , estimation du budget , coordination d’experts digitaux , suivi des KPIs et ajustement *Leviers*: Content Marketing,SEO, SEA,Display, UX( arborescence et ergonomie ),E-Mailing, Affiliation, Social Média, Influenceur , Partnership, Growth Hacking *Outils et langage* : fondamentaux html et css , WordPress , Prestashop , notions sur Photoshop, Google Analytics , Google Adwords, Mailchimp *Cas pratique*: Recommandation de stratégie de marketing digital pour une jeune entreprise de service