Freelancer profile translated to English.

Description

Hello!

Creative profile, I work on concept & brand content across all media: creative concept, web content, social media, editorial, video/radio scripts, brand speeches and signatures, product/service naming, press kits... Brand meaning and usefulness are at the heart of my approach (Portfolio/Career/Recommendations to discover on my LinkedIn profile).

Freelancing for 8 years, I support brands and agencies in very diverse sectors: cosmetics, health-pharmacy, non-profit, fashion, services, pet food...

Creative and a good listener, I bring the idea, I build the copy, I set the tone. Communication today requires knowing how to think, knowing how to do, and knowing how to be. Sensitive to societal changes, I am curious about new trends and behaviors. This is where the insights are to connect with your brand's DNA and values.

Looking forward to discussing your business, do not hesitate to contact me if you need advice or information, I would be happy to respond.

See you soon!

Nathalie

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 50km)

MANUFACTUR-E
On Malt
Tender
April 2022 - April 2022
Paris, France
Test mission: editorial strategy approach on the subject and writing of 2 texts for the website (hooks, content, call to action).
Web Copywriting 360° Communication Hook Communication Strategy
FREELANCE
Copywriter-Designer
CONSULTING AND AUDITS
September 2013 - Today (12 years and 9 months)
Paris, France
Involvement in all on & off projects, b2c/b2b (video/print/web/radio): global creative concept, 360 activation, brand content, events, script & voice-over, operational marketing, brand animation, naming, print/web editorial, direct marketing, hook and brand signature...

Latest missions:

Mustela, Carrefour Market, Eric Bompard, Liu Jo, Promod, In Extenso textile Auchan, Folli Follies, L'Assurance Maladie, Francetveducation.fr, Neutrogena, Laboratoires Teva, Pfizer, Agence de la biomédecine, Novartis... (Agencies Air Paris, Havas, DDB, H4B, Fullsix, Conceptory, Family&Compagnie, TribeFactory, LittleLessConversation... Clients Clarins, Talika, Genii, Fair&White...).
Publics Conseil - PublicisEtNous
Group Manager
CONSULTING AND AUDITS
May 1991 - February 1998 (6 years and 9 months)
Paris, France
PublicisEtNous
Cacharel Parfums: General brand re-lifting in 10 months, launch of new campaigns Anaïs-Anaïs, Loulou, Cacharel pour Homme, Eden, Eau d’Eden (Press/TV/Cinema) + promotional operations.

Publicis Conseil
Rowenta, Cacharel Lingerie (Playtex Group), Cacharel Ready-to-wear (Jean Bousquet Group),
Dim Hosiery, Cacharel Parfums (L'Oréal Group), Kerastase, L'Oréal Professionnel