Nathan Viaud

🎯 **Mission**: Manage the operations and growth of Coach Rameur, the leading brand for rowing training video programs in France (+88,000 YouTube subscribers, +6,300 clients), as a freelance COO after 3 years as the CEO's right-hand man.

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✅ End-to-end offer launches managed: positioning, sales page copywriting, email sequences, upsell/downsell funnels

✅ Advertising profitability analysis (ROAS, attribution) → restructuring of Meta Ads acquisition strategy

✅ Customer segmentation by cohorts and LTV → offer prioritization and repurchase increase

✅ Design and launch of a referral program, from architecture to follow-up process

✅ Website redesign around quiz-based conversion funnels, based on audience data

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1️⃣ **Launches & Campaigns**: offer strategy, copywriting, email sequences, conversion funnels, coordination of key sales periods

2️⃣ **Data & Profitability**: advertising attribution, LTV and cohort analysis, decision-making reporting to the CEO

3️⃣ **Structuring & Team**: internal processes, documentation, coordination of a team of 6 people + media agency, onboarding

4️⃣ **Growth**: new acquisition channels, sales funnel optimization, partnerships

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⚙️ **Stack**: Asana · GetResponse · Kooneo · Meta Ads · Fillout · HTML/CSS · Claude · ChatGPT · Make · n8n

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Rare continuity: 3 years in-house as CEO's right-hand man before becoming a freelance COO, I know the company like a founder.

Versatility in strategy/execution, I design, I delegate AND/OR I deliver the assets.

🎯 **Mission**: assist the CEO of Coach Rameur in structuring and growing the company for 3 years: rowing video training programs.

Building the operational foundations on which the company runs today.

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✅ Creation of the advertising channel from scratch: decision to launch paid acquisition, selection of the media agency, framing and management of campaigns → Net ROAS of 1.91x

✅ Complete structuring of the company on Asana: documented processes for each offer in the catalog, centralization of operations: the company went from an "in the CEO's head" way of working to delegable processes

✅ Organized delegation: recruitment of 2 apprentices (communication + video) from sourcing to onboarding

✅ AI assistant for processing customer emails: assisted response system → reduced support time, optimized response quality

✅ Development of the referral channel: supplier partnerships and affiliation on rowing machine sales, became a revenue pillar

✅ Deployment of programs internationally

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1️⃣ **Acquisition**: launch of the ADS channel, agency relations, budget arbitration

2️⃣ **Structuring**: Asana processes, automations, recruitment, delegation

3️⃣ **Business development**: supplier partnerships, affiliation, internationalization

4️⃣ **Content**: coordination of YouTube providers, title/thumbnail optimization, results analysis

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⚙️ **Stack**: Asana · Meta Ads · Text Blaze / AI Blaze · YouTube Studio · Google Sheets · Make

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At the end of these 3 years, the CEO entrusted me with the operations management on a freelance basis. Moving from right-hand man to external COO of the same company is the best proof of trust an operations professional can receive.