Freelancer profile translated to English.

Description

With over 6 years of experience in e-commerce and digital marketing, I help online stores boost their sales and maximize their profitability. I have supported brands ranging from startups to international e-commerce businesses, optimizing their acquisition, conversion, and customer retention.

Key achievements:

•📈 Online fashion store (Paris) – Increased revenue by 45% in 6 months through a revamped acquisition strategy and optimization of advertising campaigns.

•🛒 Beauty & cosmetics startup – Implemented an automated sales funnel and email strategy, generating +30% in recurring sales.

•🌍 International E-commerce (Europe/US) – Developed a multichannel strategy (SEO, Ads, social media) and optimized conversion rates on Shopify.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Copywriting - Copywriter
Persuasive Copywriter
January 2026 - Today (7 months)
La Queue-en-Brie, France
🎯 Persuasive copywriter specializing in e-commerce and digital marketing.

I help brands and entrepreneurs optimize their conversion rates through strategic, results-oriented texts.

🔹 Writing optimized product descriptions
🔹 Creating high-converting landing pages
🔹 Marketing emails & automated sequences
🔹 Ad scripts (Meta Ads, TikTok Ads)
🔹 UX & sales funnel optimization

Approach based on buying psychology, data analysis, and the use of artificial intelligence tools to maximize performance.

Goal: Turn visitors into customers.
Média buyer
Media Buyer specializing in E-commerce
E-COMMERCE
January 2023 - June 2025 (2 years and 5 months)
La Queue-en-Brie, France
🎯 Media Buyer specializing in customer acquisition and e-commerce growth.

I help brands and entrepreneurs scale their revenue through profitable, data-driven advertising campaigns.

🔹 Creation and management of advertising campaigns (Meta Ads, TikTok Ads, Google Ads)
🔹 Performance analysis & ROAS optimization
🔹 Creative testing & marketing angles
🔹 Progressive scaling of winning campaigns
🔹 Implementation of conversion funnels

Approach based on data analysis, buying psychology, and the use of artificial intelligence tools to maximize performance.

Goal: Turn advertising budget into profitable growth.

✅ “I increase brands' revenue through profitable advertising.”

Management of test budgets and personal e-commerce projects to master acquisition and optimization strategies.
Luminea beauté
E-commerce Growth Consultant
FASHION AND COSMETICS
February 2022 - March 2024 (2 years and 1 month)
Paris, France
At Luminéa Beauty, an online store specializing in natural cosmetics and high-end skincare, my role as an e-commerce growth consultant was to support the brand in developing its revenue and optimizing its customer journey.

I worked directly on the company's overall strategy, from acquiring new customers to retention, including optimizing online sales. My goal was to turn visitors into customers and maximize the profitability of each marketing action, while improving the user experience on the Shopify site.
Optimisation du parcours client Stratégie e-commerce globale Communication