Freelancer profile translated to English.
Back to original languageAbout Nathan
🎯 Web Analyst & Developer specializing in trackingAnalytics
Looking to understand user behavior, optimize your marketing campaigns, and stay compliant with current regulations? I will help you implement a reliable, accurate, and compliant tracking ecosystem.
🔧 My expertise:
- Integration of **Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, Matomo**, etc.
- Creation and integration of custom tracking plans (multi-channel: Google Ads, Meta, Bing, LinkedIn…)
- GDPR compliance: installation ofcookie banners (CMP)according to CNIL recommendations
- Deployment of customDataLayersto measure all your calls to action
- Tracking on all types of websites (**WordPress, Prestashop, Shopify, Magento...**) and sites developed from scratch
- Creation of dashboards on GoogleLooker Studio/ Analytics
- Implementation of call tracking solutions
✅ What I offer:
📊Reliable data collectionfor better decisions
🔍 Precise user behavior tracking
🚀 Concrete recommendations foryour campaignsand landing pages
🧩 Technical AND strategic support
💬 Fast and fluid communication
French
Native or bilingual
English
Fluent
Can work on-site
Caen (up to 10km)
Experience
- Digital Luxury Group
On Malt
Analytics Scoping Project for a Luxury WatchmakerLUXURY GOODSMarch 2026 - March 2026As part of this project entrusted to me by the DLG agency, I studied a scoping document concerning a client project for the redesign of the entire Google Analytics and UX/UI section to guide and estimate the implementation time for each element. - Seven SquaresComplete Analytics Setup (Google Analytics, Meta Pixel, Ads Conversions, and Cookie Banner)ENTERTAINMENT AND LEISUREMarch 2026 - May 2026 (1 month)- Complete installation of Google Analytics 4 and its conversion events- Implementation of Google Ads advanced conversions- Installation of a compliant and optimal cookie banner to maximize data collection- Installation of the Meta (Facebook) pixel to manage acquisition campaigns
- Agence de marketing PumpupData ManagerCONSULTING AND AUDITSJanuary 2016 - April 2025 (9 years and 3 months)Paris, FranceMy responsibilities at Pumpup:- Implementation of tracking tags forGoogle Analytics, Meta Pixel, LinkedIn Insight, Google Ads Advanced Conversions, Hotjar, Bing Ads, TikTok, Matomo- Implementation ofserver-side tracking(with Stape or Addingwell)- Implementation ofcookie banners(CMP) and optimization of consent management to ensure website compliance with legislation.-Qaliopi Trainerfor agency clients and data collection consulting (GDPR compliance, cookie management).- Integration of tagging plans on a wide variety of CMS (**Prestashop, Magento, Wordpress / Woocommerce, Shopify**...) and "from scratch" sites.- Integration of scripts with **Google Tag Manager**. Creation of dashboards to report on website performance (**Looker Studio**, Google Analytics).- Implementation of call tracking solutions.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of BusinessESGI2013Master Ingénierie du web et de l'e-business
- Webmaster Bachelor's DegreeInfosup2011
Certifications
- Google Analytics Individual QualificationGoogle