Freelancer profile translated to English.
Back to original languageAbout Nathan
🎯 Web Analyst & Developer specialized in trackingAnalytics
Looking to understand user behavior, optimize your marketing campaigns, and stay compliant with current regulations? I can help you set up a reliable, accurate, and compliant tracking ecosystem.
🔧 My expertise:
- Integration of **Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, Matomo**, etc.
- Creation and integration of custom tracking plans (multi-channel: Google Ads, Meta, Bing, LinkedIn...)
- GDPR compliance: installation ofcookie banners (CMP)according to CNIL recommendations
- Deployment of tailor-madeDataLayersto measure all your calls-to-action
- Tracking on all types of websites (**WordPress, Prestashop, Shopify, Magento...**) and sites developed from scratch
- Creation of dashboards on GoogleLooker Studio/ Analytics
- Implementation of call tracking solutions
âś… What I bring you:
đź“ŠReliable data collectionfor more accurate decisions
🔍 Precise monitoring of user behavior
🚀 Concrete recommendations foryour campaignsand landing pages
🧩 Technical AND strategic support
đź’¬ Fast and fluid communication
French
Native or bilingual
English
Fluent
Can work on-site
Caen (up to 10km)
Experience
- Market Connect
On Malt
Google Analytics + CMP Cookiebot + Ads Conversions + LinkedIn Pixel InstallationE-COMMERCEJune 2026 - July 2026 (1 month)In this project, I had to update all tracking (Google Analytics, LinkedIn pixel, Google Ads conversions) using Google Tag Manager. I was also responsible for making the site compliant with GDPR and cookie legislation. The site had evolved significantly over several years, and the tracking had never been updated. Now everything is correctly measured, and acquisition campaigns can be launched. - Digital Luxury GroupAnalytics Scoping Project for a Luxury WatchmakerLUXURY GOODSMarch 2026 - March 2026As part of this project entrusted to me by the DLG agency, I studied a scoping document concerning a client project to redesign the entire Google Analytics and UX/UI section to guide and estimate the implementation time for each element.
- Seven SquaresFull Analytics Setup (Google Analytics, Meta Pixel, Ads Conversions, and Cookie Banner)ENTERTAINMENT AND LEISUREMarch 2026 - May 2026 (1 month)- Complete installation of Google Analytics 4 and its conversion events- Implementation of Google Ads advanced conversions- Installation of a compliant and optimized cookie banner to maximize data collection- Installation of the Meta (Facebook) pixel to manage acquisition campaigns
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Education
- Master of BusinessESGI2013Master Ingénierie du web et de l'e-business
- Webmaster LicenseInfosup2011
Certifications
- Google Analytics Individual QualificationGoogle