Freelancer profile translated to English.

Description

💡 With over 10 years of experience in digital and data, I have developed cross-functional expertise by reconciling business needs and technical solutions in various environments: online lottery, press, e-commerce, and online photo development.

I will help you enhance and leverage your data to maximize its potential, whether to optimize your performance, personalize your customer experiences, or generate new revenue opportunities.

My expertise:

Data Audit & Optimization: Analysis and proposal of solutions to best leverage your data (monetization, marketing, personalization, reporting).

360 DATA Collection and Activation Strategy: Define the best approaches to unify your data and enrich your customer journeys.

Complex Project Management: Migration and deployment of CRM, CRO, DMP, CDP solutions.

Proof of Concept (POC) Support: Quick and efficient implementation to validate your hypotheses.

Data Monetization Strategy: Development of innovative approaches to generate additional revenue.

Why work with me?

✔️ Sectoral Versatility: Rich experience in various sectors for an adaptable and effective approach.

✔️ Pragmatic Approach: Concrete solutions tailored to your specific needs.

✔️ Mastery of Tools and Methodologies: I rely on technical expertise and a thorough understanding of business challenges for measurable results.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

FDJ
DIGITAL & DATA Consultant
ENTERTAINMENT AND LEISURE
August 2022 - September 2024 (2 years and 2 months)
Role**: Technical feasibility project manager at **La Française des Jeux.

Creation of tools for business teams:

- Creation of a centralized data file (categorization by solution, channel, source, data type, freshness).
- Creation of the activation architecture diagram.
- Training of business teams on the provided tools.

Collection of business needs for the Marketing Automation project:

- Business needs audit and collection
- Creation of brief documents
- Assistance in defining use cases

Study of the technical feasibility of MA use cases:

- Study of data availability and freshness for each use case according to the channel used (API, ingested table, tracking, feeds, and connectors).
- Presentation of identified solutions to technical teams for validation – if the data is available.
- Identification of necessary developments for data availability per use case.
- In case of data unavailability, presentation of the use case to the involved technical teams based on the issues.
- Identification of necessary developments for data availability per use case.

Monitoring of use case developments and production deployment:

- Creation of technical scoping notes.
- Presentation of technical solutions to business teams - Potential & Limitations.
- Monitoring and organization of technical follow-up meetings within the MA Project.

Scoping and monitoring the implementation of the target DATA architecture desired by the company:

- Reflection on architecture optimization to address the MA issue.
- Optimization of 360 journeys with the goal of improving the frequency and quality of communication with players or prospects.
- Optimization of inter-solution connectors.
- Evolution of ingested feeds (Enrichment of tables, availability of segmentations calculated by Data Science).
Les Echos Le Parisien
DATA Marketing Project Manager
PRESS AND MEDIA
October 2018 - September 2022 (3 years and 11 months)
- DMP Management and Development (Cross-DMP operation, Deployment).
- Technical management of POCs (DMP Change - OnePlusX, Permutive & Weborama)
- Management of new DMP implementation - Permutive

- Response to DATA briefings from agencies (all types of campaigns).
- DATA advice and recommendations to agencies and advertisers. Training of agency teams on DATA issues (Training)
- Optimization of campaigns and DATA performance (Coverage/DAR and CTR) DATA Reporting.

- Development of DATA monetization:
- Search for growth levers in collaboration with the Digital and Subscription Departments of the group's publications (e.g., Optimization of collection, profile enrichment, collection sources, Targeting…).
- Personalization of subscriber and visitor experience.
- Preparation for the post-cookie era with the Data Science and DT team.
Web Project Management Monetization Advertising Agency Advertising Customer Analysis and Segmentation Marketing Automation
CEWE
Web Analytics Project Manager
January 2016 - October 2018 (2 years and 9 months)
- Management of the Cewe.fr website redesign (SEO, UX, CRO optimization).
- Implementation of A/B tests.
- Monitoring and Analysis of B2B and B2C website performance (Traffic, Conversions, Purchases).
- Analysis of commercial and acquisition campaign performance (Revenue, acquisition, purchases, average order value...).
- Ad-hoc study and Forecast according to client or internal needs.
- Weekly, monthly, annual reporting.
- Preparation of presentations (charts, tables, analysis).