Freelancer profile translated to English.

Description

🏆 Expert Meta Ads & Google Ads | E-commerce Growth | Performance Marketing

Founder of **Scaaale**, I have been a specialist in paid acquisition for several years and I support e-commerce brands in maximizing their sales and profitability through Meta Ads and Google Ads.

Do your Meta or Google campaigns cost too much for the results obtained?

Is your ROAS stagnating and your growth not taking off?

Do you want support from an expert capable of delivering concrete, measurable, and scalable results?

You are in the right place.

🚀 My role as an E-commerce Acquisition Expert

I structure, optimize, and manage your paid acquisition strategy to boost your sales, reduce your CAC, and maximize the ROI of your Meta Ads and Google Ads campaigns.

🎯 My Meta Ads & Google Ads Expertise

Complete management of your Meta Ads campaigns (Facebook & Instagram)

Performance-oriented strategy and creative production

Management of your Google Ads campaigns (Search, Shopping, Performance Max)

Tracking implementation: Meta Pixel, Conversions API, GA4

E-commerce growth strategy: MER, CAC, LTV, target ROAS

Audit and support to regain control of your accounts

💳 Collaboration Terms

Specific missions (audit, tracking, training): Daily rate

Monthly management (complete campaign management, KPI monitoring, reporting)

Package support starting from €750/month, with a decreasing tier based on budget

🛠 Stack & Tools

Advertising platforms: Meta Ads, Google Ads

Tracking & analytics: Meta Pixel, CAPI, GA4

E-commerce: Shopify

Automation & ops: Make, Airtable, Notion

Creative: Canva, Figma

📩 Contact me for an initial discussion, a quick outline of your objectives, and a tailor-made action plan.

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Conversational
Spanish
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km), Anvers (up to 50km), Liège (up to 50km), Lille (up to 50km)

xyz
Performance Manager / Creative Strategist
August 2025 - Today (1 year)
Bruxelles, Belgium
Since August, I have been supporting various e-commerce clients, AI startups, and growth projects in implementing and optimizing their digital acquisition, combining media performance and creative strategy.

What I do:
🔹 Meta Ads Campaign Strategy & Management

Defining the acquisition strategy based on business objectives

Building, launching, and optimizing Meta campaigns (prospecting, retargeting, scaling)

Structuring audiences and managing budgets

🔹 Tracking & Data

Setting up or completely revamping tracking (Meta Events, Pixel, CAPI, Google Tag Manager)

Creating tracking plans adapted to acquisition funnels

Analyzing performance and providing actionable recommendations

🔹 Creative Strategy & UGC Management

Developing performance-oriented creative concepts

Creating briefs for creators (UGC, ads-first content)

Selecting, managing, and monitoring content creators

Analyzing high-performing creatives, A/B testing, and optimization guidelines

Types of clients supported:

E-commerce brands (retail, beauty, lifestyle, tech, nutrition)

AI Startups (AI apps, AI SaaS tools)

Companies in the scaling phase looking to structure or intensify their acquisition

My added value:

Dual media + creative expertise, ideal for making campaigns perform

Data-driven, results-oriented approach

Ability to implement strategy, execution, and reporting

Clear vision of the UGC market and high-performing creatives on Meta
E-commerce Strategy Reporting Meta Ads Graphic Design Growth Marketing
Solvay Summer School
VP & Corporate Relations Manager
September 2022 - Today (3 years and 11 months)
Bruxelles, Belgium
Organized large-scale events, coordinated logistics, and led the training and development of team members to ensure smooth execution of the SSS. Conducted cold calling, negotiated high-value deals, and successfully built and maintained long-term client relationships, ensuring continued partnership.
Closing Cold Calling Emailing Team Management Coaching
Infinity Agency
Marketing Specialist
May 2024 - November 2024 (6 months)
Strategic Ad Campaign Development: Crafts and launches high-impact ad campaigns to enhance brand awareness and audience engagement. Advanced CRM Utilization & Optimization: Leverages CRM tools to streamline customer interactions and improve lead nurturing processes. Data-Driven Analysis & Performance Insights: Conducts in-depth data analysis to evaluate campaign success and guide strategic adjustments.