Freelancer profile translated to English.
Back to original languageAbout Nathan
Does your Shopify store have traffic but doesn't generate enough sales or revenue per visitor (RPV)?
I help e-merchants increase their conversion rate and revenue on Shopify, without relying solely on advertising.
I focus on conversion rate optimization (CRO) for Shopify product pages and the checkout funnel, concentrating on what directly impacts RPV, average order value (AOV), and purchase completion.
What I do specifically
• Shopify CRO optimization for product pages (conversion-oriented structure, customer benefits, CTA, trust signals, reviews, guarantees)
• Checkout funnel improvement (cart, checkout, friction reduction, relevant upsell/cross-sell)
• E-commerce UX/UI optimization to streamline purchases on desktop and mobile
• Conversion-oriented on-page SEO to attract qualified traffic that buys
Examples of optimizations implemented
• Redesign of product pages with clear hierarchy → increased conversion rate
• Simplification of checkout and reassurance elements → fewer cart abandonments
• Targeted bundles and upsells → increased average order value and RPV
Why me
Former Shopify e-merchant, I managed my own stores and tested these levers in real conditions. Today, I apply a results-oriented CRO approach to transform existing traffic into revenue.
Want to identify what's hindering conversion or RPV on your Shopify store? Send me a message.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DA LICENCES
On Malt
Comprehensive CRO OptimizationDecember 2025 - December 2025I supported Julien in a comprehensive CRO optimization of his Shopify site, with the main goal of improving conversion, the clarity of the purchase journey, and user trust.The optimizations covered the entire funnel:Homepage: improved user guidance (CTA, visual hierarchy), highlighting reassurance elements and social proof.Product pages: conversion-oriented redesign (pricing, trust badges, reviews, inventory, upsell bundles), UX/UI optimization, and addition of custom meta fields.Collection pages: simplified navigation, highlighting best-sellers, and improved readability.Cart & checkout: friction reduction, relevant cross-sells, and simplification of the checkout funnel.Technical & performance: Liquid and CSS adjustments on the Concept theme, speed optimization, and UX fixes.Result: a clearer, more reassuring, and better-optimized site for conversion, on both desktop and mobile. - Rédacteur SEO FreelanceSEO Web WriterE-COMMERCESeptember 2022 - Today (3 years and 9 months)Paris, FranceSEO Writer for high-traffic affiliate sitesArticles written for sites generating tens of thousands of organic visits per month. Goal: rank on Google and convert readers into affiliate clicks. Strategic keyword research, SEO-optimized structure, writing focused on search intent and conversion.
- Fondateur & Gérant e-commerce À mon compteShopify Expert – Conversion & Store Design OptimizationE-COMMERCEMarch 2021 - Today (5 years and 3 months)Paris, FranceCreation and complete management of a Shopify store from scratch to €9,000 in monthly revenue, still active today.Managed everything independently: sourcing, design, technical SEO (on-page, internal linking, link building), advertising, order management, customer service.My specialty: product descriptions. This is where I spent the most time testing, refining, and understanding what makes a visitor buy or leave. SEO to attract organic traffic, copywriting to convert.
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Education
- General BaccalaureateHigh School2024