Freelancer profile translated to English.

Description

8 years of expertise in tracking and data serving demanding e-commerce businesses: Columbia Sportswear, Salomon, Groupe Seb, Caudalie, Jacquemus, Bonpoint, Cultura, Manor...

I work across the entire tracking value chain: from collection to media activation, with one obsession: producing reliable, compliant, and actionable data for your business teams.

🔧My Expertise

- Tag Management: Google Tag Manager (web & server-side),

TagCommander / Commanders Act, Adobe Launch

- Web Analytics: GA4, Piano Analytics, Adobe Analytics, Amplitude, Mixpanel

- Media & Server-Side Tracking: Meta CAPI, TikTok Events API,

Pinterest API, Google Enhanced Conversions, Floodlight (DV360), Addingwell, Google Tag Gateway

- Privacy & Compliance: Consent Mode v2, CMP (Didomi, OneTrust, Axeptio), GDPR, cookieless

- First-Party Data: BigQuery, attribution, audiences, lookup architectures

- E-commerce: Shopify, e-commerce datalayer

📦Types of Engagements

- Tracking & Web Analytics Audit + Prioritized Fix Plan

- Server-Side Implementation: sGTM, CAPI, Enhanced Conversions, Google Tag Gateway

- Analytics & Media Tagging Plan

- Data Project Management: kickoff, workshops, reporting

- Training & Acculturation for Business and Marketing Teams

🎯Why Choose Me

A rare profile on the market: comfortable with the 3 major stacks (Google, Adobe, Commanders Act / Piano), no learning curve if your existing setup isn't full-Google. Mixed agency + client-side background.

I can communicate effectively with marketing teams, developers, and DPOs.

💬 Communication: email, Slack, video calls, WhatsApp. Response within 24 hours.

Have a tracking project to solidify, an audit to conduct, or a GA4 / server-side migration to scope? Contact me, let's discuss.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 20km), Lille (up to 20km)

M13h
Lead Data Tracking & Analytics
CONSULTING AND AUDITS
December 2025 - Today (7 months)
Lyon, France
Technical lead for tracking, analytics, and data activation within the firm.

🎯 Senior expertise on strategic accounts
Involvement in the firm's most technically demanding projects:
- Multi-stack tracking & web analytics audit (GA4, Piano, Adobe)
- Server-side architecture & deployment: sGTM, Addingwell, Google Tag Gateway
- Advanced media tracking: Meta CAPI, Enhanced Conversions, TikTok Events API, Pinterest API, Floodlight DV360
- Offline conversion import into advertising platforms
- Datalayer governance, Consent Mode v2 / GDPR compliance (Didomi, OneTrust, Axeptio)
- First-party data & activation: importing audiences into media tools

🚀 Innovation, R&D & Applied AI
Industrializing AI in our tracking, analytics, and CRO domains.
- Designing autonomous agents for datalayer auditing and continuous tracking monitoring
- Developing Python wrappers and GTM API MCP servers to automate tag creation/maintenance
- POC for local LLM inference for sensitive data use cases
- Active monitoring: Google Tag Gateway, cookieless, AI Mode, AdTech & MarTech evolutions

💼 Structuring Commercial Offers
Co-creation of offers and commercial materials on emerging topics.
- Server-side & first-party data offers
- GA4 audit & migration offer
- Media tracking consulting & implementation offer (CAPI, Enhanced Conversions, advanced matching)
- sGTM solution comparisons

📚 Knowledge Management & Team Upskilling
Internal technical referent. Knowledge dissemination to consultants.
- Internal training: GA4, server-side, Piano Analytics, privacy & consent
- Documentation of methodological frameworks, tracking playbooks
- Facilitating technological watch and project feedback sessions
- Technical onboarding of new consultants
Training Tracking Server-Side Tracking Google Tag Manager Tag Commander
M13h
Senior Data Marketing Consultant
CONSULTING AND AUDITS
January 2024 - Today (2 years and 6 months)
Lyon, France
Analytics Migration:
• Leading the analytics tool migration (60 Million hits/month): Europe + North America)
• Benchmark & consulting for future analytics tool selection
• Business needs interviews
• Technical configuration and support
• Training business teams on the new analytics tool
• Client-side tracking migration --> server-side tracking Clients: Salomon
BI & Dashboarding:
• User requirements definition
• Creation of multi-source dashboards in PowerBI via a Snowflake data warehouse
• SQL, Snowflake queries, and data validation/QA
• Maintenance and improvement of existing dashboards Clients: Salomon
Tracking Audit Server-Side Tracking E-commerce Tracking Google Ads Tracking
M13h
Data Marketing Consultant
CONSULTING AND AUDITS
November 2022 - December 2023 (1 year and 1 month)
Lyon, France
Analytics & Tracking
• Tracking solutions audit
• Definition and writing of tagging plans + Configuration of Analytics and TMS tools
• Client-Side & Server-Side tracking solution implementation
• Configuration of performance monitoring tools adapted to business needs on large-scale and international projects
• Design of custom dashboards on Looker Studio (Google Data Studio)
• Configuration of GDPR consent collection modules
• Optimization of CMP consent rate: A/B testing
• Data activation: CRO, enriched segmentation
• Media tracking plan: Meta, Snapchat, TikTok, Twitter, Yandex, VK, Baidu, Line
• Server-side implementation: GA4, Facebook Capi, Google Ads, Pinterest API, TikTok API, limited Google Ads management
Google Analytics 4 Tracking Audit Server-Side Tracking CRO Facebook CAPI