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Description

9 years of experience in marketing and communication.

#Fintech: 4 years at MiiMOSA as CMO

=> Objective: to make responsible investment accessible to as many people as possible

#Foodtech: 2.5 years at UberEATS as Marketing and Communication Manager France

=> Objective: to develop this new offer throughout France

#Mobility: 2.5 years at Uber as Events & Partnerships Manager France

=> Objective: to acquire a maximum of users

I have particular expertise in launching new products, new markets, customer acquisition, creative thinking on communication campaigns, partnership management, relationship with influencers, PR, ...

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

MiiMOSA
CMO
BANKING AND INSURANCE
September 2018 - Today (7 years and 8 months)
Paris, France
- Defining communication and marketing strategy to support the company’s objectives
- Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press, OOO etc.)
- Driving up B2C and B2B acquisition with efficiency – measuring, analyzing and optimizing results
- Setting up innovative campaigns to increase the awareness of the brand (with Airbnb, L’oreal, Innoncent, Danone, etc.)
- Driving the evolution of the product (landing pages, SEO, etc.)
- Managing a team of 5 people.

🌱 Participating in the development of our social impact program by launching strategic initiatives such as: BCORP labellisation, Climat Act signature, carbon footprint measurement. Creating content to share our engagements and and environmental impacts.
Communication Strategy Marketing Press Relations Influence Product Launch
Uber
Marketing and Communication manager France - UberEATS
TRANSPORTATION
October 2015 - November 2017 (2 years and 2 months)
Paris, France
⁃ Content Crafting : Defining the key messages, editorial policy of UberEats brand in France, helping to establish content that is beautiful, approachable, fun and action-oriented. Compelling narrative across different channels.
⁃ Partnership Development : Identification of strategic partnerships to grow the UberEATS brand and build awareness in France : influencers, chefs, events or restaurant partnerships
⁃ Developing and launching high impact integrated campaigns across digital, offline above the line and below the line channels
⁃ Retention : Analyzing users habits and implementing re-engagement campaigns.
Marketing Content Marketing Communication Communication Strategy Partnerships Social Networks Traffic Acquisition Influencers Strategy Adobe Photoshop Digital Communication Print Communication
UBER
Marketing Manager, Event specialist
TRANSPORTATION
March 2013 - October 2015 (2 years and 7 months)
Paris, France
- Event & partnership development
- Blogging about events, launches, updates, and new features
- Emailing campaigns and promotional development
- Identifying advocates, both online and offline, to spread the word
- Coordinating with global engineering teams and other offices for regional and international brand campaigns
- Leading up new initiatives in France (Worldcup campaign, Christmastrees on demand, Cannes Festival pop up, Music festival partnerships : Rock en Seine, We love green, Pitchfork, etc.)
Lead Generation Event Management Traffic Acquisition Partnerships Communication Marketing Emailing Blog Influencer Strategy