Freelancer profile translated to English.

Description

I help companies optimize their internal search engine so users find what they are looking for… and want to return.

I am a specialist in Onsite Search Optimization, with experience in tools like Algolia, and in the continuous improvement of relevance, conversion, and user experience. I combine data analysis, user behavior knowledge, and product and brand vision to transform the search engine into a strategic channel for sales and engagement.

I have successfully increased search conversion and improved the relevance of results by working collaboratively with UX, IT, and marketing teams.

Available for freelance collaborations and remote projects in e-commerce or editorial platforms.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Kave Home
E-commerce merchandising specialist
E-COMMERCE
July 2017 - December 2019 (2 years and 6 months)
Girona, Spain
As an E-commerce Merchandiser, I focus on optimizing the online shopping experience through strategic management and cross-functional collaboration. My key responsibilities include:

🔹 E-commerce Digital Merchandising:
Managing and optimizing the website’s catalogue using Nilo and Navision.

🔹 Cross-Functional Collaboration:
Working closely with IT, product, quality, supply and demand, stores, and marketing teams (graphic design, content, photography, and brand) to deliver a seamless and high-quality online shopping experience.
Kave Home
Onsite Search Optimizer
E-COMMERCE
January 2020 - Today (6 years and 5 months)
Catalonia, Spain
As an Onsite Search Optimizer, I focus on enhancing the digital shopping experience by optimising internal search performance through data analysis, user insights, and cross-functional collaboration.

Main responsibilities and achievements:

Search Engine Management:
Lead the configuration and optimization of our Algolia-powered search engine across 8 international markets. I define rules, synonyms, and merchandising logic to ensure relevance and discoverability.

Data-Driven Optimisation:
Analyse user behaviour and sales data using Power BI, Algolia Analytics and Google Analytics. Conduct A/B testing and iterate on strategies to improve search performance and conversion.

Strategic Collaboration:
Collaborate with teams across IT, product, supply & demand, marketing, and content to ensure a cohesive and high-impact user journey from search to purchase.