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Nathalie WilsonNW

Nathalie Wilson

Strategic Digital Transformation Change Management

€1,000/day
Paris 12e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nathalie

Expert in digital transformation strategy and international marketing, I am passionate about organizational changes with a real talent for succeeding in complex projects by creating and managing winning cross-functional teams. I love challenges and simplifying complex things: For example, the consolidation in six months of all domain names (1 instead of more than 100) and websites (14 instead of 150). Nominated for the global Oracle Markie Award 2018 in the 'rapid transformation' category. Bi-cultural: I am bi-cultural with also more than 10 years of proximity and remote management of multicultural teams.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris 12e Arrondissement (up to 50km)

Experience

  • CWT (ex Carlson Wagonlit Travel)
    Vice President Digital Marketing
    TRAVEL AND TOURISM
    September 2016 - April 2020 (3 years and 8 months)
    Boulogne-Billancourt, France
    Management and reorganization of marketing teams with the creation of an internal digital center of excellence. Team of 20 experts in digital, automation and marketing, budget $5M Responsibilities: Transformation of the global digital marketing and organization strategy: creation and implementation of a new strategy focused on customer experience, automated marketing and the customer journey to develop new sales, cross-selling and customer loyalty.
    Positioning Strategy Business Strategy Web Marketing Strategy Digital Transformation Inbound Marketing Lead Generation ex

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Education

  • BA Honours Degree 2:1
    Liverpool John Moores University
    1994
    International Business Studies with French

Skill set (12)

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