Freelancer profile translated to English.

Description

For me, good communication arises where relevance and emotional resonance come together and meaning becomes impact.

I am a freelance concept developer and copywriter with over ten years of experience in leading agencies (including Zum goldenen Hirschen, Publicis Groupe), developing strategic communication and campaign concepts as well as cross-channel content formats for brands and institutions. My clients to date include L’Oréal, Edgewell, the German government, brand eins, and many more. I work conceptually and operationally: from the guiding idea and campaign architectures to implementation in digital and classic formats. I am accustomed to quickly understanding complex content and independently translating it into clear communication solutions.

My background in semiotics (M.A. with honors) and my parallel work as a visual artist shape my perspective on language, image, and cultural contexts.

Services:

360° Campaigns & Concept Development

Content Strategy & Editorial (Digital & Social)

Corporate Publishing & Storytelling

Interface Management in Interdisciplinary Teams

Portfolio:

nathalietheodossiadis.myportfolio.com (Password available upon request).

Languages

German
Native or bilingual
English
Fluent
French
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Selbstständig
Freelance Communications Strategist & Visual Artist
August 2025 - Today (11 months)
Hamburg, Germany
Strategic leadership of own brand presence. Independent project management in organizing exhibitions and cultural events in exchange with external contacts.
Creative Concept Campaign Development
Zum goldenen Hirschen,
Senior Concept Developer & Strategist
April 2022 - July 2025 (3 years and 3 months)
Development of cross-platform campaign logics, including translation into integrated measures for clients such as the German government, L'Oréal, and DEVK. Editorial leadership of digital channels (Web/CMS, newsletters, social media) and formulation of concise core messages for brands and institutions.
Campaign Development Copywriting
You GmbH / Tom Tailor GmbH,
Senior Concept Developer, Copywriter & Strategist
October 2019 - March 2022 (2 years and 5 months)
Content and conceptual development of digital brand presences as well as formulation of concise messages and consistent visual tonalities. Editorial conception and creation of content for digital channels, as well as coordinating interface and stakeholder management.