Freelancer profile translated to English.
Back to original languageAbout Nathalie
Communication is not a support function, it is a strategic management lever.
When your positioning lacks clarity and structure, your communication struggles to keep up with your transformations, or your strategic projects lack impact, your challenge is likely a need for better-thought-out, better-managed, and better-embodied communication.
It is in these key moments thatI support general management**and communication departments** (SMEs/ETIs,public and non-profit sectors, higher education, and vocational training) in structuring, transforming, and managing their communication.
- With over 15 years of experience in communication management, I address critical issues.
→ Alignment of communication strategy with corporate strategy
→ Brand positioning
→ Management of the communication function
→ Digital transformation and content
→ Communication for transformation projects
- My role: to provide an experienced external perspective, secure your decisions, and ensure execution that meets your challenges.
🎯 Areas of Intervention
• Brand repositioning and platform
• Overhaul of digital ecosystems (websites, content, user journeys)
• Structuring and organizing communication teams
• Management of strategic communication projects
• Enhancing corporate history and heritage
- Support Modalities
• Outsourced Communication Management (part-time)
• Strategic Communication Consulting
• Operational Project Management
• Transition Management in Communication
- Differentiating Assets
✔ Expertise in communication strategy & transformation
✔ Management experience (business vision & governance)
✔ Ability to combine strategic consulting with operational implementation
✔ Pragmatic, results-oriented approach
📩 Do your challenges require a senior perspective and reliable implementation? Contact me!
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- FreelanceCommunication Transition Manager and ConsultantOctober 2023 - Today (2 years and 8 months)Paris, FranceA graduate of Sciences Po Paris, with over 15 years of experience across a wide range of sectors and all facets of communication.Quickly operational, I can manage your communication departments in transition to maintain activity and team motivation while you recruit a permanent manager.I also specialize in corporate and editorial communication, to support you in your multi-target and multi-media content strategy.I can also implement a communication strategy based on your history, to add value to your employer brand, both internally and externally.
- ISIT - Institut de management et communication interculturels- Grande école privéeDirector of Communication and Corporate PartnershipsEDUCATION AND E-LEARNINGNovember 2011 - March 2023 (11 years and 4 months)Paris, France
- The **context**: Transition from a technical school association model to a prestigious Graduate School, a component of Paris-Panthéon-Assas University.
- **Roadmap**: In direct liaison with General Management, design and implement the corporate partnerships, admissions, and communication strategy in line with the strategic plan, to promote the institution to its various stakeholders.
- **Objectives**: Enhance ISIT's visibility and awareness to increase new student enrollment, develop recognition among partner companies to facilitate student professional integration, and diversify resources (apprenticeship tax, Executive Education).
- Main **achievements**: Promotion campaigns for institutional and academic partnerships, development of the editorial and digital brand platform, management of event communication, deployment of media campaigns, structuring of student recruitment campaigns, development of corporate relations.
- FreelanceEditorial and Content Communication ConsultantENVIRONMENTALJanuary 2009 - January 2011 (2 years)Paris, FranceThe **context**: Transition from an employee status to an entrepreneurial approach.My **commercial services**:- Consulting on editorial and web content strategies- Writing original content adapted to target audiences and media.My main **achievements**:- Annual reports for the think tank "Institut Veolia Environnement" from 2009 to 2011- Book on the 50th anniversary of the Mutuelle Saint-Christophe Assurances- Articles for the magazine of the professional association Communication & Entreprise- Commercial brochure for the communication agency Créapix
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Education
- Sciences Po Paris, Communication, Economics, Political ScienceSciences Po Paris1992Sciences Po Paris, Communication, économie, sciences politiques
- Master 2, HistoryUniversity of Paris I: Panthéon-Sorbonne1990Master 2, Histoire