Freelancer profile translated to English.
Back to original languageAbout Nathalie
Give more impact to your marketing and communication projects! I am your solution.
I help you achieve your goals faster thanks to over 15 years of experience with commercial companies and NGOs.
What I can do for you:
- Design and execute custom campaigns that speak to your audience.
- Launch your products ensuring visibility and adoption.
- Develop your institutional image and manage your relations with the media.
- Strengthen your digital presence through engaging and strategic content.
My added value:
- A strategic vision combined with effective operational execution.
- Both corporate and social expertise, to reach varied targets.
- A capacity to mobilize and coordinate multidisciplinary teams.
Projects I regularly manage:
- Launch of new products.
- Communication campaigns for social and behavioral change.
- Writing press kits and organizing media events.
- Content management for social networks.
My goal: to transform your ideas into concrete and measurable results.
Malagasy
Native or bilingual
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PSI MadagascarCommunication and Demand Creation DirectorMEDICALJanuary 2019 - December 2024 (5 years and 11 months)
- Team Lead of the Communication and Demand Creation component of the USAID/IMPACT Project
- Development and planning of the annual work plan with the budget according to the donor's guidelines
- Supervision and coordination of the implementation of these work plans
- Management of the Communication team composed of 35 people
- Quarterly reporting for the donor
- Supervision of the institutional communication of the program and the NGO
- Supervision of the organization of all events (ceremony and official visit, workshop,...)
- PSI MadagascarMarketing Communication CoordinatorMEDICALSeptember 2015 - January 2019 (3 years and 4 months)
- Development and execution of marketing and communication strategies for the various health programs for the various donors
- Development and implementation of Marketing Plans for PSI's Social Marketing products
- Budget monitoring
- Supervision of teams carrying out social mobilization activities preceding the health services of mobile clinics
- ReelMada(LoterieMalagasy)Marketing Department Head – Scratch Card Product ManagerENTERTAINMENT AND LEISUREDecember 2010 - April 2014 (3 years and 4 months)
- Development and implementation of the Marketing strategy
- In charge of external Public Relations (writing press releases, contact with journalists) and Internal: communication of operations
- Design of scratch cards (theme, price structure, game mechanism) and monitoring of printing with the printer Gtech Printing Corporation (United States)
- Operational execution of Marketing actions: communication elements (TV – radio spot, POS), promotion, animation
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Education
- Master 1 Core ManagementConservatoire National des Arts et des Métiers (CNAM)Master 1 Core Management
- Digital media to improve health outcomesYale University2023