Freelancer profile translated to English.
Back to original languageAbout Nathalie
Hello,
Your company wants to strengthen its societal impact, further engage its teams, better showcase its contribution to local communities, consolidate its image, or align its sponsorship with its strategy. But you lack the time, expertise, method, or perspective to structure a coherent and truly useful approach.
You may be in one of these situations:
➡ You already have a sponsorship strategy (with or without a foundation/endowment fund) but it lacks clarity, alignment, or impact
➡ Your sponsorship has become scattered over time: unclear, difficult to showcase, or even contested internally
➡ You support a few scattered initiatives, with little visibility and no real follow-up, due to a lack of structure
➡ You face a lack of internal support: little backing from management, HR, or communications
➡ You are alone or in a small team, with a heavy operational workload that prevents you from taking sponsorship to the right level
You want to regain clarity, coherence, and an approach that truly creates value:
✔ Sponsorship that produces a clear and recognized societal impact
✔ Sponsorship that engages your employees and unites your teams
✔ Sponsorship that strengthens your local roots
✔ Sponsorship that enhances your brand image, supports your CSR strategy, and embodies your values
I help you structure and amplify your sponsorship to make it a real lever for performance and attractiveness.
Tailored, flexible support that strengthens your capabilities without burdening your teams.
+25 years of experience in sponsorship, employee engagement, and communication (Microsoft, Bel, Avril, Quadient…) and a strong community involvement.
I notably launched and managed the Bel group's foundation for 5 years, designed its CSR strategy, developed several direct sponsorship programs, launched Avril's purpose statement, and supported organizations such as Crédit Agricole, Apec, LVMH, Naos, Danone.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 30km)
Experience
- AvrilGroup Internal Communications DirectorAGRICULTUREJune 2020 - Today (6 years)Paris, FranceAvril is the industrial and financial player in the oil and vegetable protein sectors, at the heart of the agri-food, energy, and agricultural transitions - 4th largest agri-food player in France - 19 countries - 83 industrial sites - 7,600 employeesManagement: 4 employees; international network of communicatorsMission: to bring the Avril Group and its collective to life by engaging and uniting employees around the strategic project and purpose. Giving meaning. Driving a new internal communication dynamic.- Support change: business, digital, cultural transformation- Deploy a communication strategy that strengthens the collective, dialogue, and sense of belonging- Launch the purpose internationally and foster its adoption by managers and employees- Develop and manage a managerial communication system- Launch and facilitate the adoption of a collaborative platform, including a corporate social network- Structure and strengthen the international community of communicators- Develop the employer brand externally and internally👉 Managerial Communication: audience mapping, system with dedicated rituals. Launch of the purpose (event, poster campaign, videos...) and adoption and activation plan, from the Executive Committee to all employees. Strengthening of the internal communication system (newsletter, events, management seminar and dissemination tools, internal magazine). Management of the communications network.
- MyCrowdCompanyAssociate Director - Communication - ConsultingTECHJanuary 2015 - April 2017 (2 years and 3 months)Paris, FranceMyCrowdCompany is a digital employee engagement platformMission:- Launch and support the startup for 2 years- Define and manage the external communication strategy: content strategy, social media and website, events and trade shows, publishing, etc.- Advise clients on issues of participatory innovation, CSR, and solidarity- Management of 2 employees
- DANONECommunication Consulting for Danone Ecosystem FundAGRICULTUREJanuary 2013 - July 2013 (6 months)Paris, FranceThe Danone Ecosystem Fund focuses on societal innovation for business and the development of the group's local communities worldwideMission:- Collaborate with Business Units (dairy, water, medical nutrition) to integrate the fund's developed models into their strategy- Design a toolkit to help them communicate messages to their teams- Define external and internal communication strategies and plans to develop the fund's awareness and Danone's reputation on these issues- Manage the design of an animated video presenting the fund. Redesign of the newsletter.
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Education
- Master's Degree in Communication Administration and ManagementUniversity of Toulouse 11996
- Master's Degree in Business AdministrationToulouse School of Management1994
Certifications
- Social Impact Assessment and MeasurementEssec Business School2022