Freelancer profile translated to English.

Description

I leverage my agency experience to fuel your digital growth. Certified in Google Ads and Microsoft Advertising, I manage your advertising accounts and acquisition strategy while orchestrating a coherent and high-performing online presence.

WordPress Website Creation

**Showcase & E-commerce Sites (WooCommerce)**: site structure, UX, integration, GDPR.

**Performance & Technical SEO**: speed, structure, structured data, Rank Math/Yoast.

**Optimized Content**: web writing focused on search intent.

**Maintenance & Updates**: security, backups, updates, monitoring.

Acquisition & Visibility

**SEM**: strategy, account structuring, Search/Shopping/Display campaigns, A/B testing, clear ROI-oriented reporting.

**Social**: page management, editorial calendar, social ads if needed.

**Content & Communication**: writing, visuals & materials (Photoshop, InDesign).

**On the SEO side**, I prioritize editorial quality over quantity: useful, well-researched content aligned with your business objectives.

**My Approach**: solid web foundations (WordPress + SEO), qualified traffic (Ads & content), and simple follow-up leading to concrete decisions.

Languages

Spanish
Basic
English
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Nathalie Pennequin
Web Marketing Consultant
DIGITAL AND IT
March 2020 - Today (6 years and 3 months)
- Paid Referencing (SEA)
> Google AdWords
> Bing Ads
> Facebook Ads

- Natural Referencing (SEO)
> Website Audit (work on infrastructure to make it reliable & scalable)
> Semantic Proposals (Keyword research, opportunity detection, semantic field...)
> Work on website content

- Action Tracking
> Monthly Reporting & phone calls
Agence GW
SEM Manager
DIGITAL AND IT
May 2019 - March 2020 (11 months)
Bordeaux, France
- Management and development of a client portfolio for SEM, Web & Marketing services
- Analyze client needs and objectives, implement SEO, SEA campaigns, and social media advertising
- Write SEO-optimized web and social media content. Integrate content
- Monitor and optimize client visibility, carry out various web marketing actions
- Analyze KPIs
- Create working documents (Audits, reports using Data Studio)
- Implement GTM
Google Tag Manager Google Data Studio Facebook Marketing Google Analytics Google AdWords Google Search Console Wordpress Prestashop
SAFTI
Sales Representative
REAL ESTATE
June 2017 - March 2019 (1 year and 10 months)
Bordeaux, France