Freelancer profile translated to English.
Back to original languageAbout Nathalie
I work at the intersection of two disciplines that most separate: communication and CSR. This is precisely where I create value.
On the communication side, I focus on brand strategy, employer branding, internal communication, and change management.
On the CSR side, I support companies that want to structure their approach, meet CSRD requirements, or engage their teams around a meaningful project.
My background is grounded in practical experience: I founded Mama Bears, a social tech startup focused on single parenthood, driven by strong narrative communication.
I have also supported SMEs, mid-cap companies, and consulting firms in their communication and CSR transformation challenges.
Education: École des Mines Paris PSL, INSEAD, ESCP Europe, and currently pursuing a strategy and management program at HEC Paris.
I undertake short or long-term missions, alone or in support of an existing team. Available quickly, operational immediately.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- TI3RSStrategic Partnerships & CSR DevelopmentTELECOMMUNICATIONSJanuary 2025 - November 2025 (10 months)Paris, France
- Development and management of partnerships for a support program for victims of domestic violence in the workplace — at the intersection of social issues, HR, and CSR.
- Design and deployment of TI3RS's CSR roadmap, positioning the startup as a benchmark player in social responsibility.
- Advocacy for gender equality and employers' social responsibility: production of awareness content, participation in industry events.
- Dialogue with specialized associations and public authorities: coalition building, stakeholder alignment, message delivery to decision-makers.
- Contribution to change communication: translating CSR commitments into clear, mobilizing, and credible messages for internal and external audiences.
- Mama BearsFounderSOCIAL NETWORKSJuly 2019 - September 2024 (5 years and 2 months)Paris, France
- Design and launch of a leading digital platform in its segment, reaching 15,000 active users and a community of 60,000 members — with no initial budget or team.
- Animation, moderation, and revitalization of an engaged community around inclusion and parenting issues: editorial line, content calendar, interaction management.
- Implementation of user engagement tracking tools and indicators to drive organic growth and guide content strategy.
- Development of a brand with a strong narrative identity, recognized by national media and institutions: TF1, France 2, BFM, Le Parisien, Les Échos, Cosmopolitan.
- High-level institutional relations: hearings before the National Assembly and the Senate, collaboration with several ministries on support policies for single-parent families.
- Management of media partnerships and social advocacy: from public speaking to strategic partnership negotiation.
- ALAN ALLMAN ASSOCIATESDirector of Communication & Employee EngagementCONSULTING AND AUDITSSeptember 2016 - May 2019 (2 years and 8 months)Paris, France
- Management of internal and institutional communication for mobile executives and consultants.
- Project lead for the Happy at Work label: a comprehensive employee engagement improvement program that moved the company from 10th to 2nd place nationally.
- Design and deployment of initiatives to strengthen the sense of belonging for consultants dispersed at client sites — an internal and external employer branding challenge.
- Maintaining connection with nomadic employees through communication formats adapted to their daily lives: short content, accessible on mobile, designed for people rarely in the office.
- Interface between management and teams: feedback relay, subject prioritization, message alignment.
- Organization of internal events bringing together up to 500 international executives.
- Management of a multidisciplinary team of 5 people
Recommendations
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FU
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Education
- MarketingESCP Business School2001Marketing
- Sustainability for Senior ExecutivesINSEAD2025Elaborer des stratégies innovantes pour relever les défis de durabilité et saisir les opportunités qui en découlent. Enjeux ESG et mesures concrètes pour combler les écarts existants. Certificat Circularité Certificat Impactful Leadership
Certifications
- Impactful Leadership for SustainabilityINSEAD2025
- Strategies for Circular EconomyINSEAD2025