Freelancer profile translated to English.
Back to original languageAbout Nathalie
360° Retail companion, specializing in Visual Merchandising (VM) and Retail Design for the Luxury and Beauty sectors. Confirmed expertise in creating Merchandising Guidelines, managing international deployment, and 3D modeling (IWD, SketchUp). Strong field culture acquired from major groups (L’Oréal, LVMH, Galeries Lafayette) to transform brand identity into commercial performance and immersive customer experience.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal France - Consumer Product Division France
On Malt
VISUAL MERCHANDISING PROJECT MANAGERFASHION AND COSMETICSJanuary 2024 - February 2026 (2 years)Levallois-Perret, FranceMISSION OBJECTIVELead operational deployment in France and ensure brand identity consistency.CONTEXTMulti-retailer management (3 brands with varying space constraints and furniture formats.ORGANIZATIONTechnical and creative interface: Mastery of IWD 3D software for layout modeling.Standardization: Establishment of precise merchandising guidelines, serving as a unique reference for internal teams and service providers.ACTIONSLayout modeling using IWD 3D software.Writing precise Merchandising Guidelines.Centralization of flows and furniture order synchronization. - SCÉNOGRAPHE ÉVÈNEMENTIELLE LUXE (FREELANCE)Event ScenographerARTS AND CRAFTSJune 2023 - July 2023 (1 month)Paris, FranceMISSIONShowcasing international collections during Paris Fashion Week.CONTEXTRespect for Heritage: Adapting the scenography to the constraints of a Haussmannian apartment (floor/wall protection, modularity) without detracting from the venue's prestige.Luxury Agility & Resourcefulness: Ability to source aesthetic solutions at a lower cost to ensure a finish true to Fashion Week standards.ACTIONSSpatial Design: Defining a fluid pathway utilizing the volumes of the Haussmannian salons.Scenography & Storytelling: Using the decor to create a visual bridge between traditional Indonesian craftsmanship and Parisian modernity.Installation Supervision: On-site coordination for quick and efficient installation, ensuring a flawless finish despite limited resources.
- 44 Galeries LafayetteUpstream Merchandiser & Graphic DesignerRETAIL (LARGE RETAILERS)January 2017 - January 2025 (8 years)Paris, FrancePOSITIONINGStrategic partner for the industrial deployment of major groups (LVMH, L’Oréal, Galeries Lafayette).STRENGTHS1. The Expert Partner (Freelance & Consulting Dimension)Legitimacy: Over 15 years of ongoing collaborations with retail leaders, demonstrating the ability to integrate immediately into complex structures.Commercial Standardization: Reduction of error margins through ultra-precise Guidelines.Creation of standards and Merchandising Bibles for massive store networks (300 points of sale).2. An Operational Foundation (Field experience as a guarantee of reliability)Professional Reality: Initial full-time experience (Galeries Lafayette) in event scenography and display areas.Professional Language: Direct link between Creative Direction and sales teams.
Reviews
Recommendations
SC
SG
+3
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Education
- Sketchup Training Level 1&2ADAB services2016
- English CertificateEEC Malta2011
Skill set
Categories
- Other