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Nathalie LaineNL

Nathalie Laine

Trainer Strategy, Marketing, Leadership ex-P&G

€800/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nathalie

Trainer, consultant and speaker in strategy and**marketing**, I help companies to:
• Defend their valuein a crisis environment or against low-cost competition
• Reposition their offeringto avoid commoditization (downtrading, price war)
• Stimulate strategic thinking, productivity and commercial creativity

🛠️ A method developed in the field:
I managed premium brands for 15 years within a Fortune 500 FMCG group, where I led teams to profitable growth in some of the most challenging economic contexts:
• Currency crash in Turkey
• Soaring inflation in Europe
• Increased pressure from low-cost brands

These situations allowed me to develop a pragmatic method to:
• Revalue premium offerings perceived as too expensive
• Define a winning strategy for portfolio, pricing, budget optimization, and innovation
• Clarify strategic thinking for better decision-making and prioritization
• Creatively solve complex problems with tools from writing and improvisation

🎓 Tailor-made training and workshops:
✔ Inspiring conferences (trends, real cases, recent studies)
✔ Interactive training sessions (practical exercises in strategy, marketing, leadership, and productivity)
✔ Collaborative workshops ('Brand Fresco', role-playing, practical application)
✔ Facilitation of workshops on your specific challenges
✔ Creative interventions (improvisation applied to innovation or storytelling)

🌍 Bilingual FR/EN | International experience: France, Switzerland, UK, Turkey
📚 Bestselling author: lateral thinking & differentiating storytelling for business
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Idea Yard
    Trainer in strategy, consultant and speaker
    July 2024 - Today (1 year and 11 months)
    Paris, France
    Trainer in strategy, consultant and speaker passionate about helping companies:
    ► Prepare their future by training their organizations with a proven method to thrive in times of crisis / against low-cost entrants
    ► Unlock new revenue opportunities by injecting creativity into problem-solving, with a unique Playbook of practices from authors, comedians, and improvisers
    ► Accelerate company growth by unleashing the commercial power of their organization, using lessons learned from Fortune 500 companies in brand strategy and business development. Focus on leadership development and strategic thinking for better productivity.
    Training Marketing Commercial Strategy Pricing Strategy Leadership Training
  • Procter & Gamble
    Marketing Director - Fabric Care - France & BeNeLux (Ariel, Lenor, Dash, Unstoppables)
    RETAIL (LARGE RETAILERS)
    December 2020 - August 2024 (3 years and 8 months)
    Paris, France
    ► Increased revenue by +35%, despite a crisis context (highest ever recorded increase in raw material costs).
    ► Launched P&G Europe's first green fabric care brand in France, becoming the third largest player in the segment from day one.
    ► Finalist Effie Belgium
    ► Manages a team of 6 people and oversees a cross-functional team based in France, Belgium, and the Netherlands.
    Marketing Training Marketing Consulting Team Spirit Positioning Strategy Commercial Strategy
  • Procter & Gamble
    Marketing Director - Laundry - Global (Downy Asia, Lenor Europe, Gain America, Bold Japan & UK)
    RETAIL (LARGE RETAILERS)
    July 2018 - December 2020 (2 years and 5 months)
    Genève, Switzerland
    ► Developed a global 5-year innovation strategy.
    ► Validated new solutions for China, Japan, Russia, and Germany, and launched a successful pilot in the Netherlands (first driver of category growth).
    ► Designed innovative ideas that helped the existing portfolio achieve disproportionate growth (+49% compared to the previous year).
    ► Created a proposal for expansion into new Latin American markets with exceptional consumer results, despite a 80% premium price compared to the market leader.
    Innovation Management Portfolio Strategy Growth Strategy Marketing Consulting Corporate Strategy

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Education

  • BSc, Management
    The London School of Economics and Political Science (LSE)
    2010
    Bsc, Management
  • Scientific Baccalaureate with International Option (Bilingual French-English), Physics-Chemistry Specialization.
    Lycée International de Sèvres
    2007
    Mention Très Bien

Skill set

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