Freelancer profile translated to English.

Description

+ 10 years of experience in digital strategy and mainly in traffic acquisition. I have supported companies in sectors such as insurance, banking, energy, human resources, real estate equipment, and tourism. My goal is to implement ROI-driven acquisition strategies.

Objective: optimized budget and expenses!

I am available to support you on the following topics:

- Definition of your digital strategy

- Implementation of your strategy and campaigns

- Monitoring and optimization of campaigns: Adwords, Display, Social ads (Facebook, Instagram…), external partners emailing…

- Conversion funnel optimization

- Implementation of reporting and dashboards

- Another need? Let's talk about it!

#growth #digitalmarketing #webmarketing #leadgeneration

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Groupe Randstad France
Head of Growth Marketing
HUMAN RESOURCES
August 2019 - Today (6 years and 9 months)
• Responsible for the acquisition strategy of all group brands (main objective: candidate generation and ROI optimization)
• Management of job boards & annual renewal
• Management of performance and branding campaigns: SEA, SEO, Emailing, Display, Retargeting, Social Ads
• Sourcing for Key Accounts: creation, implementation/monitoring and optimization of the digital strategy, and client relations
• Team management
DIGILOWCOST
Digital Advertising Project Manager
CONSULTING AND AUDITS
April 2017 - July 2019 (2 years and 3 months)
Île-de-France, France
- Creation, management, and optimization of media plans: display (RTB and direct sales), emailing, affiliation, TV sync, couponing, customer reviews…
- Management of SEA campaigns and SEO projects
- Implementation of strategies complementary to offline campaigns
- Digital recommendations for prospects and active clients

Example clients: Clairefontaine, Têtes brulées, Love&Green, Tahiti Tourisme, GITEM, GENIUS SANS GLUTEN.
TimeOne
Account Manager & Key Account Manager
E-COMMERCE
December 2014 - April 2017 (2 years and 5 months)
92300 Levallois-Perret, France
Responsible for various markets (banking, home, private sales, mutual insurance, insurance…)
- Definition of affiliation/performance strategy, implementation, monitoring, and optimization/recommendations of distribution channels.
- Analysis of results and reporting for advertisers and internal use.
- Implementation of tracking systems
- Customer support and relay of distribution solutions
- Identification, recruitment, management, and optimization of partnerships with the publisher network