Freelancer profile translated to English.
Back to original languageAbout Nathalie
Consultant in marketing automation and inbound marketing, I have carried out numerous projects (K2 France, Moskitos, Unicorp, Edilance, Gedicom, MondoBrain, SQLI...) for several years in the implementation of strong marketing strategies and their operational deployment.
My support:
🎯 Definition and implementation of a Marketing Automation strategy
🎯 Hubspot Expert (certification)
🎯 Inbound Marketing Strategy
🎯 Writing of sales automation sequences
🎯 Implementation of Growth Hacking initiatives
🎯 Creation of B2B lead generation campaigns
🎯 Content Marketing Strategy
🎯 Web Design
🎯 PowerPoint presentations, sales decks
My added value:
⭐ 8 years of experience in marketing departments
⭐ Expertise in the technology sector (startups, software publishers, IT service companies, agencies)
⭐ Multidisciplinary: marketing expertise, graphic and writing skills
⭐ Trainer in business schools
My methodology:
🖥 Possibility to travel to clients' premises
🖥 Use of collaborative tools (Slack, Teams...)
👉 Don't wait any longer, contact me so we can discuss your challenges, your objectives, and your projects!
French
Native or bilingual
English
Fluent
Can work on-site
Paris 1er Arrondissement (up to 50km)
Experience
- SynapsysMarketing & Communication DirectorJune 2023 - Today (3 years)Paris, France• Member of the Executive Committee, in charge of the company's overall marketing and communication strategy.• Leading Synapsys's marketing transformation: brand identity redesign, digital repositioning, marketing plan structuring, and performance-oriented management implementation.• Managing a dedicated team and cross-functional coordination with sales, technical, and executive departments.• Developing a multi-channel acquisition strategy (SEO, content, automation, events) to support business growth.• Implementing a structured and high-performing lead generation system.• x15 organic traffic growth in 2 years and positioning Synapsys as a key player in its core expertise.• Deploying a high-value content and influence strategy to enhance brand visibility and establish market legitimacy.
- DataValue Consulting part of MazarsMarketing & Communication DirectorMay 2020 - July 2023 (3 years and 2 months)Montrouge, France• Definition and management of the group's marketing and communication strategy.• Management of annual budgets, resources, and tools.• Management of the annual marketing action plan.• Lead generation, acquisition strategy, and inbound marketing.• Communication strategy to develop employer branding.• Management and animation of the group's editorial strategy.• Team management (5 people).• Member of the Executive Committee.
- MoskitosCMOSOFTWARE PUBLISHINGMay 2019 - September 2019 (4 months)Levallois-Perret, FranceAs CMO, my role was to define and implement a marketing strategy based on several pillars:- Website redesign to make the positioning clearer- Effective and omnichannel acquisition strategy- Marketing automation process with HubSpot (Marketing & CRM)- Writing sales automation sequences to boost B2B prospecting for sales teams
Reviews
AD
Account deleted
Reviewed on 10/31/2019
Nathalie, simply perfect! Nothing more to add.
Olivier
Blaise SASU
Reviewed on 10/24/2019
Nathalie did an excellent job for our company Scarlet Immobilier.
She implemented the marketing automation strategy requested and conducted a full audit of our website.
Very professional, met deadlines, responsive to messages and emails, excellent interpersonal skills.
Nathalie was proactive on many points (content marketing, website audit...).
We will use Nathalie for our future projects and recommend her to the entire MALT community.
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Certifications
- Hubspot Inbound CertificationHubspot2019