Freelancer profile translated to English.
Back to original languageAbout Nathalie
Because before marketing, it was selling and selling… drowning the potential client with advertisements and prospecting. Impossible and inconceivable for me to proceed in such a way.
Inbound Marketing then arrived, and today, I swear by this concept.
It is a revolution in the approach to potential clients. More discerning, better-informed consumers, whom we will seduce in a more subtle way.
What I propose to you then is to implement a strategy in several steps:
Step 1: Definition of the Inbound Marketing Strategy
• Analysis of your target audience and creation of Personas
• Market and competitor analysis
• Construction of targeting (prospect/client segments) and associated nurturing paths
• Development of reports to track and analyze campaign ROI
Step 2: Production of marketing content
• Creation and/or updating of lead generation materials: White papers, guides, eBooks, Case studies, tutorial videos, infographics.
• Curation and writing of content to fuel nurturing paths, the blog, the website, mailings/landing pages, newsletters, and social media
• SEO optimization of content
• Creation of emails
Step 3: Deployment of marketing campaigns
• Implementation and monitoring of KPIs for email campaigns operated in marketing automation
• Definition and implementation of lead scoring based on content engagement, product interest, etc.
• Email optimization (subject line, call to action, message, A/B testing…)
• Execution of paid campaigns (Adwords search, Retargeting)
• Reporting and statistical analysis for campaign optimization
Step 4: Ensure brand presence on social networks
• Implementation of an editorial calendar proposing the content created in step 2.
• Implementation of the publication automation tool.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceDigital Marketing TrainerEDUCATION AND E-LEARNINGSeptember 2019 - Today (6 years and 9 months)Saint-Pierre, RéunionSpeaker in various training courses:1. FPA (Adult Professional Trainer): Information and Communication Technologies-Collaborative toolsGoogle DriveTrelloSlack-Content creationPowtoon (YouTube)LoomGoogle SlideLightshot-Evaluation toolsGoogle FormQuizinière2. IFR - Digital Marketing Bachelor: Digital Marketing: Actors and StrategyE-marketing strategy
- Content MovesSalesforce Pardot ConsultantCONSULTING AND AUDITSAugust 2019 - Today (6 years and 10 months)TélétravailConfiguration, integration, and customization of Pardot according to the agency's client specificationsSales funnel configuration:- Prospect segmentation- Lead nurturing implementation: scoring/grading- Prospect qualification and automation of commercial practicesMigration of data from the Salesforce.com databasePardot user training
- DELOITTE CONSEILEmail Marketing ManagerCONSULTING AND AUDITSNovember 2018 - April 2019 (5 months)Paris, France1. Manage the production of emailing campaigns for Deloitte France: setting up the campaign schedule, monitoring email production from internal client brief to sending via the Pardot routing platform through Salesforce;2. Manage a team of 2 Emailing Project Managers;3. Ensure the optimization of each campaign in terms of form (compliance with graphic charter, HTML code) and substance (message and targeting): based on performance and A/B testing best practices, recommendations to internal clients. Responsible for the quality of each communication sent;4. Implementation of Lead Nurturing/ Marketing Automation/ Scoring: Propose and build lead nurturing paths to optimize conversion;5. Monitor and adjust the sending schedule in compliance with the deadlines of the various marketing plans;Monitor and analyze the performance and effectiveness of actions taken (reporting, analyses, summaries, studies), establish recommendations and propose innovative solutions to optimize performance;6. Expert and point of contact for marketing teams regarding the proper use of Salesforce and Pardot campaigns. Implementation of user guides, staff training, and support for their daily usage issues.7. Close collaboration with CRM team members to optimize Salesforce usage, data quality, propose evolutions, and analyze the impacts of releases;8. Pardot Administrator: manage users and the contact database, monitor Pardot releases, analyze impacts on current processes and communicate to relevant teams, train users, report bugs to Pardot support, track tickets;9. Ensure compliance with current regulations (CNIL and GDPR) and good deliverability practices.
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Education
- Bachelor's Degree in Business AdministrationUniversité de La Réunion2003
- Master's Degree in Business AdministrationUniversité de Montpellier I2004
Certifications
- Google Analytics Individual QualificationGoogle2018