Nathalie Derveaux

Objective: Generation of qualified quote requests and calls (individuals)

Key tasks and achievements:

Local B2C Acquisition Strategy: Deployment of Google Ads Search campaigns targeting high-intent keywords (e.g., "roof window installation", "garage door replacement").

High-Precision Geographic Targeting: Configuration of strict proximity targeting (10 km radius around the point of sale, exclusion of out-of-area zones) to maximize the profitability of the local advertising budget.

Conversion Rate Optimization: Continuous improvement of ads and extensions (call extensions, location extensions) to encourage individuals to request a quote or call directly.

Long-term Loyalty and Performance: Continuous strategic and technical support since 2017, ensuring a steady flow of qualified leads and local projects.

Management and optimization of all Google Ads campaigns.

Objective: Acquisition of new subscribers for a portfolio of a dozen magazines (women's press).

Key tasks and achievements:

Acquisition Strategy & ROI: Definition, deployment, and management of Google Ads campaigns focused on direct conversion (online subscriptions and renewals).

Multi-Account and Multi-Title Management: Structuring and continuous optimization of budgets and campaigns for over 10 press titles simultaneously, adapting strategies to seasonality and the specific targets of each magazine.

Analysis & Reporting: Daily monitoring of business KPIs (subscription volumes, revenue generated, ROI).

Objective: Generation of ultra-qualified leads (prospects) for a high-end wine investment and placement platform.

Acquisition Strategy & ROI (Return on Investment): Deployment and management of qualified lead generation campaigns, focusing on profitability and cost per lead (CPL).

High-End Audience Targeting: Structuring campaigns to reach an investor clientele (high socio-professional category, wealth management, alternative investments) through precise semantic and demographic targeting.

Analysis & Reporting: Rigorous monitoring of acquisition KPIs (conversion rate, cost per lead, quality of leads generated) for continuous budget allocation optimization.