Nathalie Demichel

-> 20 years of experience as a press officer

Senior press officer, I have managed press relations for companies, start-ups, mid-sized companies, or SMEs in very diverse sectors (Industry, Agri-food, Decoration/Home, Higher Education...). For example, I have intervened for health start-ups (Biotech, Medtech), which allowed me to highlight their innovations in national media.

However, my press relations work is not limited to the private sector, as I have worked for para-public organizations in the fields of social housing, professional retraining, or disability.

I also regularly collaborate with communication agencies, whose resources I reinforce.

-> Tailor-made press relations

I see my role as a press officer as a true partnership.

First, it involves understanding your business to best meet your needs and offer you tailor-made press relations. I always prioritize quality and personalized contact over quantity and standardization: this is the only way to be effective.

Specifically, I advise you on the messages to convey to the media (content, angle, timing...) and on the strategy to implement. I write your communication materials (e.g., press release) and distribute them through my contacts. I also organize press events, if necessary. I manage follow-up with journalists' requests and press coverage.

In short, I handle all aspects of your press relations.

I will carry your voice with professionalism and commitment; your visibility will be boosted!

-> Quality writing

Writing is one of the foundations of my profession, which is why I can write all types of documents for you that require special attention: presentation file, print or web article, talking points...

Because words are powerful tools to achieve your goals.