Freelancer profile translated to English.
Back to original languageAbout Nathalie
LOOKING FOR SHORT/MEDIUM/LONG TERM MISSIONS INDIFFERENTLY
Hello,
I have been working in the marketing (print and digital) and communication sector for over 15 years.
Freelancer since 2018, my "Swiss army knife" profile allows me to support you in your marketing projects.
Community Management
- definition of social media strategy
- creation and optimization of social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube)
- development of an editorial calendar
- creation and publication of content: visual research, text writing
- moderation and engagement
- implementation of personalized indicators and reporting
Digital Marketing
- Wordpress, Wix: creation of turnkey showcase websites
- SEO optimization (natural referencing)
- creation of web banners (Photoshop), templates and mockups
- Google My Business: creation, updating and review moderation
Print Marketing
- strategic marketing consulting: development of business plans and marketing plans
- competitive analysis: study and analysis of competition, competitive intelligence
- creation of documents (brochures, flyers, catalogs) and presentations
- event organization (seminars, conventions, parties, team building, etc.): event project management, service provider search, budget management
English
Fluent
German
Basic
French
Native or bilingual
Can work on-site
Malakoff (up to 50km), Malakoff (up to 100km)
Experience
- Compagnie Internationale André TriganoWeb Marketing AssistantTRAVEL AND TOURISMJanuary 2018 - November 2018 (11 months)Paris, FranceCommunity Management:
- Trello: development of the editorial calendar on various social networks (Facebook, Instagram)
- Creation and publication of content (text, videos, photos) Facebook & Instagram
- Monitoring of Facebook ads campaigns
- Implementation of reporting tools (KPI dashboard)
- Setup of the Campéole YouTube channel
Redesign of the Campéole website (5 languages):- Monitoring and production of content (texts, banners, videos) and landing pages of the Campéole website
- Creation and updating of landing pages via the CMS (Félix, Sulu)
- Participation in the optimization of natural referencing (SEO)
- Editions BordasAfter-School Marketing ManagerPUBLISHINGOctober 2015 - April 2016 (7 months)Paris, FranceWeb Marketing:
- SEO optimization of the Bordas Soutien Scolaire website via the CMS
- updating the internal database
- B2C emailings
Consumer Marketing:- Market research: quantitative analysis (GFK panel) // competitive intelligence and analysis by segment
- Design of promotional materials (POS displays, brochures) and sales arguments
- Creation of the 2016 Consumer Catalog
- KCIProduct ManagerMEDICALMarch 2012 - September 2014 (2 years and 7 months)Chilly-Mazarin, FranceStrategic Marketing:
- Writing annual marketing plans
- Implementation and monitoring of product strategy
- Management of the marketing budget
Operational Marketing:- Launch of new products: sales force training, creation of marketing tools, KOL relations management
- Preparation and animation of sales seminars
- Organization of KCI congresses, symposia, and events
- Management of Communication Officer
Reviews
Kilian
Medissimo
Reviewed on 1/6/2020
Thank you Nathalie for your involvement in this project, your listening and your patience, as well as of course your expertise. It is a success.
Jean-Luc
EVENTEA
Reviewed on 11/18/2019
Very good execution of the mission. Strong ability to anticipate needs.
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Education
- EngineerUniversity of Technology of Compiègne1997Diplôme d'ingénieur Génie Biologique, option biomécanique & biomatériaux
Certifications
- E-marketing & E-commerce Skills CertificateCNAM Paris2017