Freelancer profile translated to English.

Description

Developing innovative digital strategies for my clients is what I've been dedicated to for almost 15 years. Seven years in London and another 7 in Paris have given me a very fine-grained understanding of the business needs of clients from all walks of life, as well as a knowledge of the European media market.

Thanks to this background, I have developed transversal skills that allow me to grasp the entire structure of a communication plan and commercial objectives. Whether in strategic planning, leading a team of consultants/salespeople, or heading the production department, I have seen new communication standards emerge and have made them an asset for businesses.

The common thread in my career: serving the business in a constantly evolving sector where the convergence of digital and human is key.

My strengths: anticipation, creativity, and understanding my clients' challenges. I focus on everyone's potential to create collective momentum.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km), Nantes (up to 10km)

Nathalie Coulibeuf
Freelance Consultant
May 2020 - Today (6 years and 3 months)
Developing innovative social and digital strategies for my clients is what I've been dedicated to for 20 years. Seven years in London, 8 in Paris, and 5 in Nantes have given me a very fine-grained understanding of the business needs of clients from all walks of life, as well as knowledge of the European media market.

Thanks to this background, I have developed transversal skills that allow me to grasp the entire structure of a communication plan and commercial objectives. Whether in strategic planning, leading a team of consultants/salespeople, or heading the production department, I have seen new communication standards emerge and have made them an asset for businesses.

The common thread in my career: serving the business in a constantly evolving sector where the convergence of digital and human is key.

My strengths: anticipation, creativity, and understanding my clients' challenges. I focus on everyone's potential to create collective momentum.
Communication Strategy Strategic Planning Digital Strategy Social Media Artificial Intelligence
Havas
Associate Director
April 2015 - May 2020 (5 years and 1 month)
Puteaux
Mission: Develop a social media offering and business model that transforms conversations into conversions - From branding to buying with strong content and data strategy. Clients: AXA, Clarins, Affinity Petcare, Canal+, EDF, Hyundai-Kia, Carrefour...
- Management of 13 people (6 account managers/directors, 6 project managers, 1 auditor)
- Develop tools that transform data into content with platforms such as Marin Software or internal departments such as CSA
- Develop 360 media and content strategies with digital teams (SEO/SEA, programmatic), TV and radio teams
- Development of influence and adfluence strategies
- New business
- Masterclass: presentation for clients about social innovation and efficiency
Omnicom Media Group
Head of Social
December 2014 - April 2015 (4 months)
Paris Area, France
Clients: PSA, Henkel, Mc Donalds, Leclerc, Groupe Bel, Dr.Oetker, Beko, Nissan...
- Development of the social offering (Buzz monitoring, strategy, consulting, training, community management, social media dashboard, blogger outreach).
- Social strategy and consulting on every social platform
- Development of client insights thanks to powerful campaigns at scale
- Launch of DS in 40 countries exclusively on Facebook