Nathalie Claude

Data Analyst CRM specializing in behavioral segmentation, multi-channel targeting, and B2C customer knowledge.

I built my experience in a demanding context: a base of 5 million active subscribers, weekly strategic campaigns, industrial tools (Braze, Unica, Snowflake), and real business challenges.

My scope covers the entire CRM analytical chain, from SQL modeling of customer behaviors to multi-channel activation and post-campaign analysis. I know how to build segments from scratch, detect data anomalies, manage complex targeting in parallel, and deliver under pressure.

I also have a fine understanding of data reliability issues in high-volume CRM environments: a prerequisite often underestimated but crucial for campaign quality.

What sets me apart is a great ability to understand business needs, translate them into data logic, and work autonomously in environments where tools evolve and priorities change rapidly.