Freelancer profile translated to English.

Description

🙌🏼 Through my experiences, I have led projects related to customer activation, experience, and retention while keeping a close eye on business aspects. I have a solid foundation in cross-functional project coordination and CRM strategy implementation, as well as in campaign planning (run & triggers).

👩🏼‍💻 CRM Project Management (Notify, Reelevant)

📅 Setting up an adapted editorial calendar

💌 Reflections / implementation of automatic sequences and marketing emails

📝 Email copywriting

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Lacoste
CRM Campaign & Performance Manager
FASHION AND COSMETICS
February 2025 - April 2026 (1 year and 2 months)
Paris, France
Integration of the Reelevant partner into the Lacoste ecosystem: pre-sales and transverse management with different teams: IT CRM, Cyber, Legal
Setup of use cases and follow-up
Management of BIMI implementation
Management of triggers (post-visit, abandoned carts)
Analysis of trigger performance

Software:
Reelevant
Looker / GA4
CRM Project Management
Moët & Chandon et Dom Pérignon
CRM Manager
LUXURY GOODS
July 2023 - August 2024 (1 year and 1 month)
Paris, France
Design of the global CRM strategy for both Houses
Planning and execution of CRM activations (one-off and triggers).
Supervision of content creation
Coordination with markets (worldwide)
Regular performance reports and suggestions for improvement
Integration of a new partner (Notify) into the MH ecosystem to boost emailing performance and address issues related to inactive customers.

Software:
Power BI
SFMC
CRM Project Management Email Marketing Copywriting Marketing Automation
Dyson
CRM Manager
TECH
May 2020 - December 2022 (2 years and 7 months)
Paris, France
Management / construction and integration of the CRM plan into the Direct strategy
Marketing activations and automatic triggers (pre and post purchase)
Reflection / coordination / implementation of the retention / loyalty strategy
Implementation of the acquisition strategy
Performance monitoring and recommendations
Analysis and understanding of customer behaviors and profiles

Software:
Salesforce Marketing Cloud
Tableau
CRM Strategy Retention Email Management Marketing Automation Statistics