Freelancer profile translated to English.

Description

Head of Product, Design and Strategy. I lead your product topics, from strategic framing to go-to-market within teams

Twenty years of experience, from Decathlon to scaling a B2B SaaS at Pennylane and advising outdoor startups in Haute Savoie (French Tech x OSV).

My approach: technology only creates value when it's connected to an identified, integrated, and measured use.

· I map the organization, systems, and customer usage, then co-create a strategy.

· I transform this analysis into clear recommendations, priorities, and a roadmap, with quantified business impact.

· I ensure alignment of teams and stakeholders at all levels around a common vision.

· I use AI to go faster and more accurately: in-depth analysis in a few hours, automated dashboards, forecasting, design sprints, ideation, vibe coding prototypes, improvement of research/insights and business workflows.

Some results: an organization design that grew from 22 to 50 people in Europe (Pennylane), growth from 100K to 800K monthly active users in one year (Decathlon), a virtual reality design chain that saved three months in go-to-market, AI-driven products and e-commerce experiences.

My fields: B2B SaaS, digital ecosystems, outdoor products, and experience-oriented organizations. Certified THIGA (Product Management and Product Marketing), MBA EM Lyon, speaker at ESSEC.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Chamonix-Mont-Blanc (up to 50km), Paris (up to 50km), Annecy (up to 50km), Genève (up to 50km), Chamonix-Mont-Blanc (up to 50km)

Stratospherique
Co Founder
CONSULTING AND AUDITS
December 2025 - Today (7 months)
Chamonix-Mont-Blanc, France
· Consulting in strategy, product & design management, and experience-oriented organizations.
· Support for brands and institutions, including Petzl, Les Piolest d’Or, the international mountaineering festival, Whympr, and Nival: positioning, growth levers, operating models, and stakeholder alignment.
· Use of technologies in organizations and for customer experiences: VR, AI, ...
Artificial Intelligence Product Management Growth Strategy User Experience Design Branding
Pennylane
Head of Design
SOFTWARE PUBLISHING
January 2025 - November 2025 (10 months)
Paris, France
· Scaling a high-performing design organization from 22 to 50 people across Europe, in hyper-growth B2B SaaS.
· Implementation of operating models, design principles, and organization to improve alignment, focus, and delivery quality.
· Partnership with product and business leaders to connect customer experience, execution, and growth.
Organizational Design Growth Strategy Digital Transformation Change Management Controlling and Performance Management System
Decathlon Digital
Head of Design & Strategy
INTERNET OF THINGS (IOT)
March 2023 - December 2024 (1 year and 9 months)
Amsterdam, Netherlands
• Owned the strategic vision for Decathlon's digital apps and connected ecosystem, aligning product, experience and business priorities.
• Defined market posture and ambition across key customer journeys; framed trade-offs across product, marketing and commercial.
• Contributed to growth from 100K to 800K monthly active users and a recommitted team in one year with our new strategy.
• Built an innovation team to embed discovery, customer insight and experimentation.
Team Management Innovation Management Design Management Design System