Freelancer profile translated to English.

Description

Improving your image, better understanding your client, building loyalty, recruiting, and reinventing yourself is not easy when time is lacking or the company structure does not allow for integrating the necessary skills internally.

It is by applying this vision to more than 10 years of experience in Marketing and Communication Strategy in international groups that I wanted to offer my services as a Freelancer.

Also, in a professional and supportive environment, I intervene, in close collaboration with your teams or completely autonomously and adapted to your needs, in supporting your development, redesign, or marketing transformation projects:

Brand Image and Positioning

Want to change your look, improve the perception of your brand, modernize?

• Creation or optimization of your logo

• Definition of your brand platform and choice of a signature

• Redesign of your communication tools

• Graphic charter, visual identity, and iconography.

Offer Optimization and Innovation

Better understand your market, the competition, find innovative ideas, and stand out?

• Market research

• Analytical reports of your sales and recommendations.

• Identification of performance levers and innovation opportunities.

Customer Journey, Loyalty, and Recruitment

Better know your customers to better satisfy them, build loyalty, and recruit new ones?

• Implementation of quantitative and qualitative consumer studies, based on your customer file or consumer panels.

• Proposal of loyalty programs and recruitment action plans.

Print, Digital, Video, and Social Media Communication

• Development or redesign of your Print materials: brochure, flyer, emailing, advertising formats.

• Writing your editorial content.

• Production of promotional videos

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Rodez (up to 20km), Aurillac (up to 10km)

Mon Petit Génie Consulting
Independent Consultant. Marketing Innovation.
CONSULTING AND AUDITS
March 2014 - Today (12 years and 3 months)
Paris, France
Consultant in marketing strategy and digital communication.
Marketing and Innovation Transformation Project Manager. (Missions: Top of Travel, SRD Bijoux...)
Consulting, Digital Communication and Video Production (Achievements: Jet tours, Asia ....)

Teaching and Supervision
Support projects Branding, Signage, Positioning and Visual Identity. Rocket School.
Intervention and Training in project management and Pitch techniques.
Speaker Pitch, Storytelling and Public Speaking. (Missions: Zepresenters, HEC ...)

Executive MBA supervision "entrepreneurship and new technologies". (Missions: Epitech)
Consulting Project Management Innovation Business Strategy Communication Strategy Positioning Strategy Market Research Digital Transformation Video Production Training
Galileo Global Education
Marketing and Communication Director
June 2019 - March 2022 (2 years and 10 months)
Paris, France
Marketing and communication management of 7 brands and schools. Matrix management of 7 Marketing Communication managers as well as 4 cross-functional resources.
Communication plan, budget, management.
Thomas Cook
Marketing Manager
TRAVEL AND TOURISM
February 2011 - February 2014 (3 years)
Paris, France
Redesign of club product concepts, implementation and training.
Media Plan (TV and Web), BtoB Communication and Development of new innovative and trendy communication tools: redesign of the website, development of product and thematic videos, Ipad application, Facebook pages and animation plan.
Project manager as part of the company's recovery plan: Rationalization of the product offer and optimization of profitability.
Marketing Team Management Communication Communication Strategy Media Innovation Project Management