Freelancer profile translated to English.

Description

I help organizations execute digital and operational transformation programs, from identifying opportunities to implementing technological solutions, ensuring real impact on efficiency, adoption, and business results.

I have 18 years of experience leading technology transformation and adoption programs in complex and multicultural environments (BPO, telecommunications, financial services, mass consumption, and technology). I work closely with business, technology, and vendor teams, aligning operational needs.

My differential value lies in combining business analysis, execution, and a commercial approach. I identify improvement opportunities, translate operational problems into clear use cases, support consultative software sales processes, and lead end-to-end implementation, ensuring the solution is adopted and generates value.

Types of projects I typically work on:

• Digital and technological transformation programs

• Identification and prioritization of improvement and automation opportunities

• Consultative software sales (discovery, requirements definition, business case)

• Implementation of technological and digital solutions

• Coordination between business, IT, and vendors

• Execution of pilots, deployments, and scaling

Usual deliverables:

• Process and opportunity assessments

• Use cases, functional requirements, and implementation roadmaps

• Business cases and support for investment decisions

• Implementation and deployment plans

• Adoption and benefit tracking

• Executive reporting focused on results

I work as a senior consultant or fractional manager, quickly integrating into teams and providing structure and execution. My approach is practical and focused on generating tangible value from the first weeks.

If you are looking for a professional who identifies opportunities, sells solutions, and takes them to production, we can work together.

Languages

Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational

Workplace preferences

Can work on-site

Bogotá (up to 50km)

CENTROAMERICA Y EL CARIBE
SENIOR TRANSFORMATION MANAGER
TECH
July 2022 - December 2025 (3 years and 5 months)
Bogotá, Colombia
• • Led and directed the end-to-end regional AI and digital transformation (CSC), encompassing RPA, conversational AI, autonomous agents, GenAI, analytics, and process excellence, with adoption targets of 35–40% and measurable results at scale.
• • Acted as a strategic transformation and consulting partner for C-level executives and senior management, both internally and with clients, advising US multinationals across multiple industries.
• • Drove a consultative approach, going beyond technology sales by identifying real business pain points, defining current and future states, and redesigning end-to-end processes before solution deployment.
• • Designed and executed data-driven transformation roadmaps, aligning process changes, technological enablement, and KPI frameworks with financial and strategic objectives.
• • Orchestrated the evaluation, sale, and implementation of third-party AI solutions, integrating best-in-class platforms, including:
◦ • RPA and automation
◦ • Chatbots and conversational AI: Yellow.ai
◦ • AI autonomous agents: EMA, Parloa
◦ • AI training and simulation: Second Nature
◦ • Real-time accent translation: Sanas
◦ • Speech analytics and conversational intelligence: CallMiner
• • Led pilots and controlled experiments, defining baselines, pilot, and control groups to validate real impact on KPIs (CSAT, AHT, productivity, adoption, and self-service containment).
• • Generated over €13.4M in cumulative benefits, including €8.9M between 2022–2024 and €4.55M in 2025 through 41 implemented transformation projects.
• • Improved CSAT, AHT, agent onboarding times, and operational dependency, combining process redesign, AI enablement, and change leadership.
• • Led and developed multidisciplinary teams of consultants and process analysts, providing strategic direction, coaching, and governance over multiple regional initiatives in parallel.
Change and Transformation Management Consultative Selling Continuous Improvement Program Management People Management
PROPER AI
TRANSFORMATION MANAGER
July 2021 - July 2022 (1 year)
• • Led the enterprise-level operational model transformation, migrating from cell-based structures to a shared services model.
• • Designed and implemented governance, compliance, organizational structure, and service management frameworks.
• • Built and scaled automation and continuous improvement capabilities, including team design and hiring.
• • Directed stakeholder management, change management, and business impact assessments.
EXPERIAN-DATACREDITO
FINANCIAL TRANSFORMATION MANAGER
September 2019 - July 2021 (1 year and 10 months)
• • Led the EMPOWER transformation program in Spanish-speaking Latin America, integrating Lean Six Sigma, Design Thinking, and automation.
• • Drove RPA and AI initiatives that improved response times, operational efficiency, and customer experience.
• • Aligned transformation initiatives with Finance and Operations leaders according to strategic priorities.