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Nathalia RazaNR

Average response time: 1 hour

About Nathalia

Digital Product Strategist | Operational Efficiency & Profitability in the Financial Sector
I transform complex roadmaps into high-performance digital operations. My career is defined by leading Digital Transformation and Crisis Management projects, reporting directly to C-level executives with a relentless focus on clear, measurable results.

In my primary success story (Banking/Fintech sector), I led the transition from a physical credit model to a 100% digital operation in 2021 — a pioneering market milestone at the time.

Key Impacts Delivered:
Execution Velocity: Full Core Banking implementation in just 4 months, ensuring institutional agility and compliance.

Portfolio Retention: Developed a strategy that preserved 78% of the client portfolio under market attack, securing a financial volume estimated in the millions.

Journey Optimization: Achieved a 43% reduction in customer churn during the digital onboarding journey through data analytics and UX revision.

Anti-Fraud Orchestration: Technical expertise in Liveness Detection, OCR, Documentoscopy, FaceMatch, and Tokenization.

Experience & Leadership:
I lead multidisciplinary teams (Engineering, Design, UX, and QA) to deliver robust products, including proprietary CRMs and native Social Networks (iOS/Android). I possess deep expertise in systems integration and architecture, including Salesforce, Autbank, Fico, and APIs.

The Resilience Mindset:
Driven by the discipline and logical reasoning of my Engineering background, my approach remains the same whether on the mats (Jiu-Jitsu) or in the boardroom: refined technique, resilience under pressure, and an absolute focus on achieving the objective.

Strategic Location: Based in Itaim Bibi, São Paulo, with full mobility across the Faria Lima financial ecosystem and surrounding areas.
  • Portuguese

    Native or bilingual

  • English

    Fluent

Can work on-site
São Paulo (up to 50km)

Experience

  • NAVA (Assigned to Banco Master / Blue Bank)
    Project & Product Manager
    TECH
    September 2023 - April 2026 (2 years and 7 months)
    São Paulo, Brazil
    • Liderança técnica na implementação do sistema bancário central em um prazo acelerado de 4 meses.
    • Desenvolvimento de um sistema de acesso seguro e intranet corporativo com regras de status institucional.
    • Otimização do banco de dados: Eliminação de redundâncias e criação de regras de validação que mitigaram erros humanos, reduziram custos operacionais e melhoraram a segurança das vendas.
    • Execução de um projeto de retenção que superou as metas do banco, mantendo 80% da carteira apesar das movimentações agressivas da concorrência.
  • Playlab Tecnologia (Banco
    Project & Product Manager
    TECH
    December 2021 - September 2023 (1 year and 9 months)
    São Paulo, Brazil
    • Responsável pela transformação digital do processo de formalização, migrando a operação para um
    • Modelo 100% digital, otimizando fluxos e aumentando a agilidade na aprovação de crédito.
    • Criação de um ecossistema digital nativo (iOS/Android), incluindo um CRM próprio e uma rede social interna.
    • Estruturação de modelos de vendas B2C, integrando Notas de Crédito Bancário (CCB) e termos contratuais em conformidade com as normas regulamentares.
    • Gestão de fornecedores e integração de APIs complexos para orquestração antifraude (FaceMatch, OCR, Documentoscopia e Tokenização).
  • Juliana Cascaes Architecture
    Financial & Administrative Consultant
    CONSULTING AND AUDITS
    August 2021 - November 2021 (3 months)
    São Paulo, Brazil
    • ● Complete restructuring of internal financial processes and implementation of cash flow controls and fiscal compliance.

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Education

  • Chemical Engineering
    Federal University of Santa Catarina (UFSC).
    Chemical Engineering

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