Nathalia Raza

Digital Product Strategist | Operational Efficiency & Profitability in the Financial Sector

I transform complex roadmaps into high-performance digital operations. My career is defined by leading Digital Transformation and Crisis Management projects, reporting directly to C-level executives with a relentless focus on clear, measurable results.

In my primary success story (Banking/Fintech sector), I led the transition from a physical credit model to a 100% digital operation in 2021 — a pioneering market milestone at the time.

Key Impacts Delivered:

Execution Velocity: Full Core Banking implementation in just 4 months, ensuring institutional agility and compliance.

Portfolio Retention: Developed a strategy that preserved 78% of the client portfolio under market attack, securing a financial volume estimated in the millions.

Journey Optimization: Achieved a 43% reduction in customer churn during the digital onboarding journey through data analytics and UX revision.

Anti-Fraud Orchestration: Technical expertise in Liveness Detection, OCR, Documentoscopy, FaceMatch, and Tokenization.

Experience & Leadership:

I lead multidisciplinary teams (Engineering, Design, UX, and QA) to deliver robust products, including proprietary CRMs and native Social Networks (iOS/Android). I possess deep expertise in systems integration and architecture, including Salesforce, Autbank, Fico, and APIs.

The Resilience Mindset:

Driven by the discipline and logical reasoning of my Engineering background, my approach remains the same whether on the mats (Jiu-Jitsu) or in the boardroom: refined technique, resilience under pressure, and an absolute focus on achieving the objective.

Strategic Location: Based in Itaim Bibi, São Paulo, with full mobility across the Faria Lima financial ecosystem and surrounding areas.