Freelancer profile translated to English.
Back to original languageAbout Nathaël
Email Strategist & Expert Klaviyo | +20% à 40% de CA via la rétention
"L'emailing est votre canal le plus rentable, à condition d'arriver en boîte principale."
Je suis Nathaël, spécialiste en stratégie de rétention e-commerce.
Actuellement en agence (chez Overseas Studio), je transforme vos bases mails en machines à CA pour réduire votre dépendance aux ads. Mon approche est : la data avant le design.
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⚡️ MON OFFRE PHARE : L'AUDIT "REVENUE LEAK" (7 JOURS)
Le diagnostic pour les marques qui stagnent ou sous-performent sur Klaviyo/Brevo.
J'identifie où vous perdez de l'argent (Check-out, flows, inactifs) et j'analyse votre délivrabilité pour sortir de l'onglet "Promotions".
🎁 Votre Livrable "Gold" :
- Un plan d'action concret étape par étape (PDF personnalisé) incluant :
- 3 actions à réaliser soi même pour immédiatement pour booster votre CA.
- Une liste des flows prioritaires à implémenter.
- Votre Score de Santé (Délivrabilité, Data & Segmentation)
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🛠 MES ACCOMPAGNEMENTS :
1. SETUP & MIGRATION EXPERT
- Configuration technique (SPF, DKIM, DMARC) pour atterrir en boite principale
- Nettoyage de liste et segmentation (VIP, Churn, Engagés...).
2. AUTOMATISATIONS (FLOWS)
- Panier Abandonné : Récupérez jusqu'à 15% de CA additionnel.
- Welcome Series : Convertissez vos prospects dès le 1er jour
- Post-Achat & Winback : Augmentez la LTV et réactivez les dormants
3. GESTION MENSUELLE & NEWSLETTERS
- Planning stratégique (Marronniers, Lancements, Soldes...).
- Copywriting persuasif & Design responsive
- A/B Testing et reporting ROIste
🚒 ET PUIS POURQUOI MOI ?
La rigueur & la réactivité : Sapeur-pompier volontaire, j'apporte la même une rigueur à vos projets qu'à mes interventions !
Ma Stack : Klaviyo, Shopify, Brevo, Canva.
Prêt à arrêter de perdre de l'argent ? Contactez-moi pour votre audit
French
Native or bilingual
English
Conversational
Can work on-site
La Rochelle (up to 30km), Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km), Nantes (up to 50km)
Experience
- E-commerce cosmétiqueKlaviyo Strategic Audit – Organic Cosmetics BrandE-COMMERCEJanuary 2026 - January 2026Nevers, France
Problem
The brand generated less than 9% of its revenue via email marketing, with a declining open rate (<17.8%) and emails frequently landing in the "promotions" tab.My Diagnosis & Interventions:
*Deliverability Audit:Identification of poor database segmentation management.*Action:Implementation of a database cleaning (removal of inactive profiles older than 180 days) and setup of a progressive ramp-up for engaged segments.Restructuring Flows (Automations):
- Abandoned Cart: Addition of 3 steps before the promotional offer.
- Welcome Sequence: Transformation of a simple promo code into an educational journey over 4 emails to present the brand's values with an average conversion rate of 3.87%.
- Campaign Strategy: Shift from sending to the entire list to segmentation by skin type and purchase history.
Briefing of the founder on email best practices.Results after 1 month (yes, just 1 month):
Channel Growth: +106% revenue generated by email marketing in 1 month.Performance: Increase from 9% to 18.6% of total revenue share.Result: From €17,560 to €36,173 collected monthly via Klaviyo. - OVERSEAS STUDIOEmail StrategistE-COMMERCEJanuary 2026 - Today (5 months)Dubaï, United Arab Emirates
Context
At the Overseas Studio agency, I support a portfolio of 10 e-commerce clients in various fields (cosmetics, food, fashion...) in optimizing their email marketing strategy via Klaviyo.My Missions & Responsibilities
Strategy & Planning:Conception and management of monthly marketing calendars. I adapt the strategy based on real key periods (Black Friday, Sales) or created ones to maximize sales volume.Management & Coordination:Leading a creative team of 3 people (Designers & Copywriters). I write strategic briefs and coordinate production to ensure the consistency of the campaign strategy.Deliverability & Performance:Daily KPI analysis and technical deliverability management. I guarantee emails reach the main inbox through dynamic segmentation and constant list cleaning.(the "nerve center" for conversion)Technical Integration:Assembly and final integration of campaigns in Klaviyo, with a particular focus on aesthetic rendering and click-through rate optimization.Recurring Deliverables
- Account audits and weekly performance reports.
- Automated workflows (Flows) and one-off campaigns.
- Deliverability monitoring dashboards
- Adfactor agence web BeauvaisFreelanceTECHFebruary 2025 - September 2025 (7 months)Beauvais, FranceObjective: Assist a local web agency in setting up an outbound acquisition channel to generate qualified leads beyond word-of-mouth.Actions taken:• Definition of the priority target (local businesses with SEO / website redesign needs)• Prospect segmentation and scoring (Very Small Businesses / Small and Medium-sized Enterprises with outdated websites)• Contact list creation (scraping + enrichment via Dropcontact + LinkedIn Sales Navigator)• Creation of personalized cold email sequences (contextual hook + latent need appeal)• Deployment via Instantly with performance tracking• Monitoring of open rates, response rates, and analysis of incoming leads• Handover to the internal sales teamConcrete results:→ 32 incoming leads in 8 weeks→ Open rate: 52%, response rate: 19%→ 5 quotes sent, 2 projects converted (local SEO + Wordpress website)
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Education
- Bachelor's Degree in Law, Economics, ManagementIAE La Rochelle2025Formation orientée gestion et pilotage d’entreprise : marketing digital, stratégie de communication, contrôle de gestion, ressources humaines, droit commercial et fiscalité, études de marché, négociation B2B et conduite de projet. Points clés : • Marketing digital • Stratégie & communication • Contrôle de gestion & finance • RH & droit • Études de marché & négociation • Conduite de projet
Certifications
- Deliverability CertificateKlaviyo2025
- Klaviyo ProductKlaviyo2026