Freelancer profile translated to English.

Description

Content marketing and communications specialist | Bilingual (EN/FR)

With over three years of experience in content strategy, media relations, and digital communication, I help brands create compelling stories that drive engagement and visibility. I have led campaigns in global markets, managed partnerships with influencers, and produced content for blogs, social media, internal communications, and the press. Whether it's launching a product or refining a brand's message, I bring creativity, clarity, and cross-functional collaboration to every project.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Iconosquare
Paid Acquisition & Communications Manager
June 2023 - Today (3 years)
Plan, execute, and manage marketing campaigns for corporate events, trade shows, and product launches. Management of pay-per-click (PPC) campaigns, including paid search and social media advertising. Monitoring SEA campaigns in the EN and FR markets using GA4 to monitor key metrics. Liaising and negotiating partnerships in the Francophone, US, UK, and DACH markets with digital advertising agencies
Iconosquare
Partnerships, PR and Media Manager
July 2022 - June 2023 (11 months)
Creation, supervision and nurturing of a community of affiliates and referrers via a multi-tiered affiliate network, including an ambassadorship program. Form key relationships with influencers across social media platforms and develop and implement an Influencer Marketing strategy across social media channels such as TikTok. Content creation and copywriting including Press Releases, blog articles, and webinars for global co-marketing campaigns.
University of Limoges
Lectrice d'anglais
September 2020 - June 2022 (1 year and 9 months)
Developed creative and innovative teaching content suitable for university students. Provided mentorship and pastoral support to vulnerable students Led extra-curricular academic activities i.e. Creative writing competition and an English language conversation group.
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Secondary School Certificate SSC
Urmston Grammar Academy
2016
SECONDARY SCHOOL
Bachelor of Arts
Durham University
2020
BACHELOR OF ARTS: LIBERAL ARTS

Natasha Hylton

Communications and Content Marketer

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