Freelancer profile translated to English.
Back to original languageAbout Natasha H.
Natasha is a marketing and data strategy consultant with over eight years of experience as a 360° Communication Project Manager. She helps companies develop and implement data-driven strategies to transform their data into strategic decisions and concrete results.
In parallel, she has solid expertise in programming and coding, particularly in Python, enabling her to offer advanced technical solutions and integrate the latest advancements in artificial intelligence.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Korean
Conversational
Can work on-site
Marne La Vallée (up to 50km), Paris (up to 50km)
Experience
- 1297 Hype Design — Freelance / Studio créatifFounder & Creative AI StrategistPRESS AND MEDIASeptember 2024 - Today (1 year and 11 months)Marne La Vallée, France
Independent creative studio specializing in content strategy, digital innovation, and AI-assisted visual production.
Assisting brands, creators, and cultural projects in designing modern communication strategies that combine storytelling, data, and creative technologies.Responsibilities- Definition of content and digital communication strategies
- Creation of innovative marketing concepts for brands and creative projects
- Production of advanced visual content:
- AI photography
- Video and short films
- Cinematic storytelling
- Art direction and development of visual identities
Use of creative AI tools (image, video, sound design) to accelerate content productionDesign of short narrative formats for social media (YouTube Shorts, TikTok, Instagram)Research and experimentation with new forms of digital storytellingExpertiseContent StrategyDigital InnovationAI Creative DirectionVisual StorytellingShort Film Concept DevelopmentBrand & Communication StrategyAI-DRIVEN AUDIOVISUAL PROJECTS:AI short film experimental project – The SeedDigital storytelling project – ShelterCreative AI visual research for narrative development - Grape Hospitality360° Communication Project ManagerHOSPITALITYMarch 2024 - September 2025 (1 year and 6 months)Courbevoie, France360° Communication Project Manager• Conception and management of the communication strategy for a portfolio of 90 hotels in Europe, from go-to-market to operational monitoring.• Direct management of digital and local communication for 15 restaurants (social media, content, targeted campaigns).• Implementation of media campaigns (Meta Ads, newsletters, partnerships) and performance monitoring via KPIs, ROI, and GA4, to measure conversion from campaigns to on-site booking.• Updating and managing restaurant websites (e.g., Le Before Paris at Roissy), in coordination with partner platforms like TheFork and web hosts.• Production and creation of photo/video shoots (shooting, editing, and post-production) to ensure materials are consistent with brand identity and communication objectives.• Collaboration with HR, CSR, and hotel management departments for quality monitoring of corporate pages (LinkedIn and digital materials), content and reporting production, as well as creation of materials (room directories, sales brochures, brand kits for trade shows, institutional videos).• Creation of roadmaps for marketing and communication activations and development projects, to ensure clear planning and effective monitoring.• Social media management and creation of content tailored to different audiences to maximize engagement.• Organization of events, launches, and activations to enhance brand image and awareness.👉 A role combining strategic vision, corporate support, and operational execution, with a direct impact on brand positioning, customer acquisition, and online conversion.
- Grape hospitalityCommunication Manager Île de FranceHOSPITALITYDecember 2021 - March 2024 (2 years and 4 months)Roissy-en-Brie, France🔹 Communication Strategy: Under the Marketing department's direction, I develop and implement integrated communication plans and content strategies on social media, aligned with company objectives.🔹 Leadership: I mentor and support interns to ensure the consistency and excellence of digital communication campaigns.🔹 Brand Management: Contribution to building and strengthening the brand's visual and narrative identity, with a consistent presence across all digital and social platforms.🔹 Social Media & Digital Engagement: Development of community management strategies, management of engaging content, and coordination of photo/video shoots to showcase establishments.🔹 Analysis & Impact Measurement: Performance monitoring via Meta Business Suite and Google Analytics, reporting, and KPI presentation to adjust strategies and maximize the effectiveness of actions.Key Missions:Creation and publication of original content (text, visuals, videos) to enhance brand awareness and stimulate interaction.Photo/video shooting, editing, and post-production using Lightroom, Photoshop, Canva, Premiere Pro, for materials consistent with brand identity.Development of 360° marketing materials (mailing campaigns, posters, flyers, videos, digital content) for multi-channel communication.Identification and development of strategic partnerships to increase visibility and engagement.
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Education
- Master 2 Digital Communication and MarketingINSEEC - Sup de Pub2018📊 Stratégies digitales (SEO, SEA, CRM, data analytics) 📱 Réseaux sociaux & brand content 🎯 Gestion de projets 360° et campagnes multicanales 💡 Innovation, e-commerce & transformation digitale 🤝 Management de marque et relation client