Natasha Fhima

created a recurring services BU. Immature market, sensitive community, complex technical constraints.

• • Role: Opportunity exploration, product definition with the VP, roadmap construction. Launch of Ledger Recover (wallet backup) and Ledger Replace (US warranty). Definition of CL Card by Ledger (Baanx US/Europe partnership).

• • Deliverables: Complete playbooks (positioning, branding, GTM plan, SWOT, pricing), content briefs, UX and deployment coordination.

• • Impact: 2 services launched in 6 months. KPIs achieved. 3-year North Star validated by the CEO.

"Super competent super easy to work with"

• • Context: BPCE is launching an internal startup — a universal fractional payment app via credit card + subscription. Transition from B2B to mass-market B2C.

• • Role: Full marketing management. Brand platform creation, launch + growth + CRM strategy, product support (UX tests, UI iterations), management of corporate/startup tensions.

• • Challenges: Strong legal constraints (banking activity, GDPR), tight deadlines, change management.

• • Impact: 100,000 users in 9 months. On-time launch. Cohesive team.

"Knows how to convey ideas pedagogically to C-Level executives"

• • Active contribution to the agency's transformation: from 13 to 220 employees in 5 years.

• • Management of +100 multi-sectoral tenders and management of a gross margin portfolio of €2.3M.

• • Strategic accounts: Beiersdorf Group, SIG (French Government), The Coca-Cola Company, Bien'ici, SCA.

• • Role: client consulting, cross-functional expertise coordination, team management, acquisition and negotiation.