Freelancer profile translated to English.
Back to original languageAbout Natasha
Freelance consultant in business strategy, branding, and operational marketing, I support companies in structuring, developing, and enhancing their brand.
I intervene both upstream, on defining the strategy (positioning, brand platform, vision, targeting, market and competitor analysis, definition of targets and creation of personas), and downstream, on its concrete deployment: marketing plans, brand activation, campaigns, content, and communication tools.
My approach is based on a balance between strategic thinking and operational execution, with a constant objective: to create coherent, differentiating, and high-performing brands.
Curious and results-oriented, I adapt to varied environments (start-ups, scale-ups, large groups) and diverse sectors, with a strong ability to quickly understand business challenges and propose pragmatic solutions.
• Brand or product launch
• Branding and brand value creation
• Positioning, market (benchmark), and competitor analysis
• Target definition and persona creation
• Clarification and refinement of company vision
• Communication plan
• Marketing and sales strategies
• Internal company communication
• Customer relationship strengthening & CRM strategies
• Implementation of 360° projects
• Creation of customer experiences
• Optimization of sales offerings and services
French
Native or bilingual
English
Fluent
Arabic
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Flying submarineBranding & Brand ValueJanuary 2026 - March 2026 (2 months)•Branding: redefinition of brand vision and proposed offering•Business Valuation: adding value to the company•Launch strategy for new products and concepts•Marketing plan and operational deployment
- LAULHEREFlagship Marketing ManagerFebruary 2017 - July 2025 (8 years and 5 months)Paris, FranceStrategic and operational marketing focused on three areas: 1. Store: Team training and management, Development of a customer loyalty strategy: 20% increase, Implementation and performance monitoring (KPIs): Monitoring store & web revenue, store & team objectives. Revenue increase of +160% in 8 years, Management of ADS campaigns (Google, FB, Insta) for brand awareness and drive-to-store, Merchandising and POS material creation, Customer experience optimization strategies, Organization of events with tourist guides, golden key concierges, VIP clients, CRM management 2. Packaging: Creation and development of product packaging, Creation of goodies and portfolios 3. Brand Image: Television and various event and conference appearances, photoshoots Bi-annual creation and writing of the company's internal communication journal Brand presentation on TV: TV5 monde, TF1, ABCnews, NBC news... Creation of SKU products and management of nomenclature and item codes, online listing E-commerce site management and campaign and catalog photoshoots
- Ken Okada Paris, Ken Okada,Marketing and Sales AssistantSeptember 2015 - August 2016 (11 months)Paris, FranceDigital marketing, communication, public relations, event management B2B and B2C sales, content creation and social media management Management of the brand's and the designer's sales agenda
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Education
- Luxury Marketing MBASup de Luxe, Paris2015MBA en marketing de luxe
- Marketing specialistHarvard Business School2025Marketing specialist
Certifications
- Marketing specialistHarvard business school2025
- Creation & Branding, Retail & Customer ExperienceLvmh2025